fresh.fund,

Aviv Harkov
fresh.fund
Published in
4 min readApr 19, 2018

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“We’re just like our country
We’re young, scrappy and hungry”

Shachar Hirshberg and Nathaniel Mayberg contributed to this article

Today is Israel’s Independence Day, so I won’t be first to say our country is seventy years young. Compared to most nations, Israel — most would agree — is still very much a startup.

Our grandparents endured the rough bootstrapping period, filled with the inevitable growing pains and visionary encounters while transforming an idea into a reality ; Our parents lived through the fulfillment of the MVP — a modest state of Israel, struggling in its early days to keep its head above water.

Our generation is lucky enough to head Israel’s growth stage.

At fresh.fund our goal is to trigger future growth and be a part of Israel’s long future to come. That’s why we invest in companies founded by the founders of tomorrow- students or recent graduates from across Israel’s leading academic institutions. By supporting young founders, we don’t just say we’re investing in the future, we put our money where our mouth is.

Fresh.fund doesn’t just want to invest money, we see our companies as partners and friends, and we’re here to help.

So how does fresh.fund help? What added value do we offer our companies and Israel? And can someone please explain what our added value has to do with Israel’s Independence Day or founding a country?

Lin Manuel Miranda said it best in his musical Hamilton, which depicts the life of one of the United States founders, at the brink of their own independence war:

“I’m just like my country
I’m young, scrappy and hungry”

“And I’m not throwing away my shot

Young

fresh.fund’s team of professionals are all 30 or younger so we invest in founders we want to work with and a future we want to live in. With a team of twenty students spread across campuses around Israel, we are uniquely positioned to grant access to Israel’s top talent pools, and offer insight on the latest consumer and business trends.

We’re young like our founders. We don’t look down on their youth, or look down at them at all. We want to be our founders’ friends, partners, and confidants. We’re a new generation of venture capitalists looking to shake up the industry, one friendly smile at a time.

Fresh.fund offers fresh faces and a fresh perspective on the relationship between venture capital and founders.

Scrappy

If two heads are better than one, imagine what twenty five of the Israel’s youngest and brightest have to offer. Each fresh.fund student analyst was carefully selected from a pool of hundreds of applicants and offers his or her unique experience and expertise. At fresh.fund diversity of thought and background isn’t a slogan but the status quo offering our founders a refreshing new venture capital experience.

We’re women and men, Jews and Arabs, religious and secular, Sabras and immigrants; we land left, right, and confused regarding politics; and together we make a great unified team.

At fresh.fund we don’t claim to always have the answers, but we promise to always find them. We don’t think our entrepreneurs work for us, we KNOW we work for YOU.

Hungry

We created fresh.fund because we don’t believe that there are enough opportunities for young Israelis, so your opportunity to succeed is ours too. Fresh.fund is our startup, our baby, and we are going to make it thrive.

We know what it’s like to stay up all night because you had a great idea.

We still go out with friends and spend the whole night talking about “the cool thing our baby just did.”

We spend every day working to be a better fund than we were the day before.

We want you to be the best you can be and it’s our job to help you along the way. We’ll spend every day proving that you picked the right partner to hold your hand on the way to the top.

And I’m not throwing away my shot”: Your startup’s success is your success, we just won’t throw away our shot at helping you along the way.

Chag Ha’atzmaut Shamech or happy Independence Day Israel, and to Israel’s young founders seeking their own independence, like Israel’s first prime minister, David Ben Gurion, you should take the risk and announce to the world: “I’m creating this startup despite the odds”.

Just imagine what David Ben Gurion could have done if he had fresh.fund on his team .

art by Shimoni — Hipstoryart

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