Why fresh.fund?

Shachar Hirshberg
fresh.fund
Published in
2 min readJun 7, 2018

One can imagine a start-up’s path to success as an obstacle course. While preparing, there is a specific skill for each obstacle a racer will encounter, no single skill will carry them through the race. Finishing the race requires dedication and motivation, without those you will never achieve your goals.

In a start-up’s race to become a market leader, the founder should have the most suitable partners. The right partners are a key component to success. With them, hurdles are easily overcome. Without them, you might end up losing.

Choosing a VC to raise money from is a complex decision, and you should choose carefully. If you already have $10M yearly revenues, you would probably want to choose a VC who knows how to take a successful company and make it huge. However, if you are looking for a seed investment, you would be better off with a VC who knows how to help you create your value proposition, is tolerant about pivoting, and will help you get to your next round of funding.

fresh.fund specialises in early investments. We know how to leverage the pre-seed period to the utmost, and we dedicate time and work to help the team reach the milestones necessary to advance the company. We do this by providing assistance to build your MVP, helping with POCs, and providing advice from market experts.

How do those statements manifest themselves?

  • Our round is lightning-fast. We obligate ourselves for a maximum of 6 weeks from application to investment all the way through check in hand. No more waiting several months just to get things started.
  • We see ourselves as your friends and partners, in that order. We love when our start-up communicates with transparency, that way, we can help them through their obstacles. No more being afraid of pivoting because your VC might not like it. We are investing in you and trust your judgment.
  • We have a team of over 30 of Israel’s best minds and experts, all dedicated to your growth. Our network is well-established in all of the country’s prominent campuses and enables you invaluable access to the current trends, with an option to test your product in this market.

Send us your pitch and let’s start building the future, together.

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