Maybe you have bad taste. Don’t let the HiPPO ruin your work.

I have always found arguments about things like color choice and wording choice to be pretty boring. At least when it comes to things that are just a matter of taste.

In the professional world these arguments often go to the HiPPO (highest paid person’s opinion).

The challenge is knowing when it’s more than just a matter of taste. When the decision needs more than just an opinion. Facts and evidence derived from user testing can be super duper helpful in these moments.

Don’t let the HiPPO ruin your work.