Freshworks + Swedbyte: Growing Together on the Freshworks Platform

Konstantin Frolov
Freshworks Developer Platform Blog
4 min readSep 9, 2020

Swedbyte, a Swedish company founded in 2011, is run by professionals with decades of experience in IT-services business in Nordics and Russia. As a value-added reseller, Swedbyte has long, tight-knit relationships with leading cloud vendors, like Google, Asana, and others, who provide cutting edge collaboration solutions. Through this journey, we gained hands-on experience in core app development and Custom API integrations with the Freshworks product suite.

Challenge: Help customers streamline collaboration and achieve greater results

Swedbyte provides cloud brokerage and consultancy services, helping companies transform their businesses by leveraging the cloud.

Through the professional implementation of best-in-class SaaS solutions together with expert consultancy services, we help customers streamline collaboration, move faster, and achieve greater results. We started to search for a helpdesk tool for our customer service software and smart automation to get things done faster and the Freshworks flagship product — Freshdesk — was a perfect match.

Solution: Swedbyte Becomes a Freshworks Partner

Swedbyte was an early bird in the Freshworks partner program in 2014. The evolution of various products and the Freshworks Developer platform along with the demand from our growing customers led us to enter the Solutions Provider track of the partner program. Through this, we are able to implement customized projects thereby fulfilling customer requirements. Within a year of our partnership with Freshworks, our revenue grew significantly, making this a profitable venture for us.

This fact, together with the demand from our customers, and the powerful capabilities of the Freshworks platform allowed us to quickly create apps which can trigger custom functionalities as part of regular workflows in Freshdesk. Today, we are able to go deeper into product implementation projects, fulfil very specific customer needs, and deepen our relationships with clients.

Building Apps on the Freshworks Platform

Freshworks strives to enable faster app development during the whole partnership. During the first steps with Swedbyte, Freshworks provided sample code along with documentation which was extremely useful in bringing us up to speed.

The infrastructure provided by the Freshworks platform dramatically speeds up the app development process — it’s not just a space to host apps, but also a whole range of tools, including (but not limited to) data storage, scheduled events, and the ability to catch user and system actions directly from the account. Client-side apps can invoke an alternative interface element, bridging the gap between the product and the custom application, and serverless apps give developers the freedom to use popular open-source libraries within apps that run on Freshworks infrastructure. As a result, Swedbyte was able to focus on the important parts directly affecting business while letting Freshworks lay the foundation for running and scaling these custom solutions.

Building Winning Solutions With Swedbyte

As a Freshworks solutions partner, Swedbyte enables teams to work on a variety of projects in three primary areas:

  1. Custom apps, integrations, and solutions for our own customers in the Nordics, Russia.
  2. Custom apps for customers from other markets.
  3. Paid Marketplace apps.

A few of the apps that Swedbyte published on the Freshworks Marketplace include:

Instagram integration — Allows teams to connect their Instagram account with Freshdesk so as to handle comments and replies without leaving Freshdesk.

Messages from Freshdesk appearing in an Instagram conversation
A support representative’s view of the conversation in Freshdesk.

GDPR Assistant — Makes customers’ lives much easier when it comes to GDPR compliance. GDPR Assistant will help keep the data in a Freshdesk account GDPR compliant!

The Setup page to configure policies for your GDPR stance.
The contact management view for reporting and deleting customer data.

Our developer team is constantly working on publishing new apps on the Marketplace based on the most requested custom apps.

Value-Driven Results

Swedbyte has been a Freshworks Partner for five years, and we have developed a close working relationship and seen tremendous growth. Specifically, both licenses and consultancy revenue have grown by more than 100% YOY at Swedbyte. In addition, through this partnership, Swedbyte has had an opportunity to work with so many great companies around the world helping them extend customer engagement to the next level. With consistent growth in app revenue and projects, including various mid-market and enterprise customers, we believe that the best is yet to come and we are looking forward to it.

If Swedbyte has inspired you with their Freshworks apps and you’re looking to build your own, let’s help you get a jump start on the platform and sign up for our partner program. You can also reach us at marketplace@freshworks.com on questions related to the platform and the Freshworks Marketplace.

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