Measuring Digital Maturity
A Digital Maturity assessment framework for large organisations
Digital technology is a catalyst for relentlessly disruptive change in people’s behaviour and expectations. For large organisations, digital transformation is often about acquiring the strategic agility and velocity required to keep pace. At Friday, we’ve regarded developing this organisational agility as a journey towards Digital Maturity.
We’ve developed a simple model for assessing the Digital Maturity of large organisations with high-touch service propositions. The model arose out of patterns we identified across a series of in-depth conversations with people who bear responsibility for driving strategic change in large organisations.
Friday’s model groups organisations’ responses to digital into four key areas: Vision, Surface, Plumbing and Capability.
In each of these four areas, we identified deep indicators of Digital Maturity. To assess an organisations Digital Maturity, we ask its senior people a series of straightforward questions in relation to these deep indicators. This is not an exact science. But the framework helps to prompt focussed conversations about Digital Maturity and digital ambition.
Digital Maturity is never evenly distributed within organisations, and digital ambition and appetite for the pace of progress will vary across stakeholders within the same business. We often start our assessment by talking to one individual within an organisation, but when we get a senior group across departments together, the conversation gets much more revealing.
So, the model is useful, but the conversations it prompts are where the real value lies. Here’s a summary of Friday’s Digital Maturity model.
In our work with clients we apply our model in two ways:
- We use the framework to inform our series of small roundtable events, to which we invite senior attendees from different companies. The agenda for each session is set in response to the findings of pre-event interviews and is meant to spark lively discussions and the exchange of ideas between peers.
- We run bespoke workshops within organisations, based on the framework, to help clarify and unify digital ambitions, expectations and commitment.
Some of the organisations we’ve done this with include:
BBC, Amazon, Google, O2, Virgin Atlantic, Ministry of Justice, Defra, AXA, Bodyshop, The Economist, Haymarket, White Stuff, Sony, Cancer Research UK, SAGA, HSBC, Royal Mail, UCAS, RSA / MoreTh>n, EDF, Barclaycard, Conde Nast, EE, Whitbread (Premier Inn), Canon, Argos, McCarthy & Stone, Direct Line, Standard Life, The Guardian andMarks & Spencer.
Get in touch to start a conversation on how we can support your organisation.
Friday helps ambitious organisations achieve agility at scale. Our strategic engineers and designers develop digital products, services and platforms.
