Market Analysis: eCommerce Capabilities of 300 US-based Building Materials Companies
In October, we set out to take a look at the digital and eCommerce capabilities of 300+ companies in the building materials space. The results were interesting and insightful.
View the full report here: https://friedlandenterprises.docsend.com/view/w2qquqm
Why we conducted the analysis
To give strategic decision-makers a broad view of the competitive landscape in order to benchmark their internal goals and initiatives.
Key highlights
- 323 companies evaluated
- Most common company size: 1,001–5,000 employees (108 companies)
- 11% of companies (33) had eCommerce functionality
- 74% of companies (238) had a social media presence
- Many companies are missing best practices when it comes to desktop, mobile, and eCommerce
- Sector focus: Building materials (including windows, doors, siding, plumbing, and related manufacturers and distributors)
Missing best practices
Despite a large number (and percentage) of companies having an online presence, there were many areas where implementing simple best practices could dramatically improve the customer experience.
We’ve highlighted a few basic observations that, if corrected, could produce impressive benefits.
- Slow page load times
- Sites are not mobile-friendly
- Missing live chat and other visitor engagement tools
- Lacking basic and critical content to help the customer
- Social media profiles that hadn’t been maintained in months or years
- Challenging user experience to locate product information
It’s clear — there’s a big opportunity
With all things considered, most companies stand to benefit from offering their customers a better online experience. Making simple changes and implementing best practices can result in 10X improvement over the status quo.
Want to discuss the data or other insights?
We focus on digital transformation and helping manufacturers sell directly to consumers online, through their site(s) and marketplaces.
https://www.friedlandenterprises.com
