Market Analysis: eCommerce catalyst: COVID-19 Pandemic

Andrew March
Friedland Enterprises
2 min readApr 13, 2020

These are challenging times for everyone and we send our sincerest regards to you, your families, and your colleagues. We hope you are staying safe and healthy.

View the full report here:
https://friedlandenterprises.docsend.com/view/xz6d73z

During these times, it’s important to remain level-headed and to maintain perspective. The challenges cannot be overstated, but the silver lining is that most opportunities are created, not destroyed, during challenging times.

Why we conducted the analysis

To give executives and strategic decision-makers a look at how the COVID-19 pandemic has magnified the importance of eCommerce for short-term survival and long-term prosperity.

Key highlights

  • eCommerce sales are up 100% in some categories
  • There has been a sudden and dramatic shift to online shopping
  • People have adopted online shopping out of necessity because of shelter-in-place measures passed by local, state, and the federal government
  • Companies that have relied on traditional brick-and-mortar distribution are feeling the negative effects of the shut-down more than companies with eCommerce distribution
  • In the months and years ahead, companies with eCommerce capabilities will outperform their counterparts that do not have eCommerce strategies

Takeaways

There is never a perfect time to change. Change is brought about by necessity and it is necessary now to make the changes and adjustments to ensure your business will be positioned for success over the short- and long-term.

Reach out if you would like to speak with us about creating best-in-class eCommerce capabilities.

Friedland Enterprises was started by Christian Friedland, the Founder and former CEO of Build.com. Build.com was the largest online-only retailer in Home Improvement in the USA. Friedland Enterprises works with executives to create and implement successful eCommerce strategies that scale.

Visit our site to learn more:
https://www.friedlandenterprises.com

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