Friendz announces a new partnership with Vidoser, the video influencer marketing startup

Friendz has closed a partnership with Vidoser, a company which lets brands involve users in the video content creation and publication on social networks.

The young startup, subsidiary company of the Comunicatica group, lets micro influencers create branded video contents. An equity crowdfunding campaign has already been launched.

At the same time, Vidoser has announced the launch of its first equity crowdfunding campaign on 200Crowd. Already affiliated with Comunicatica, which has managed the whole campaign, the Sicilian startup has also announced a partnership with Open-Box, the Group’s leading communication agency.

Vidoser, born in Catania (Sicily, in Southern Italy) from an idea of Alessandro La Rosa, Antonio Puleo e Raffaele Barone, is a digital platform of video influencer marketing for micro influencers, i.e. people who use social networks on a daily basis who have a consistent number of followers on their social profiles.

Just after two months from the launch, Vidoser app reached organically more than 2500 users, who have generated over 5000 video-stories and interactions, with more than 1.000.000 impressions and 30.000 coins exchanged.

“Our app lets influencers join campaigns, make videos, upload filters and brand effects from the video camera designed by us” claims Vidoser’s Founder & CEO Alessandro La Rosa, whose team can already count on over 10 people. “Once the video is approved from our internal system, the user will receive coins, which can be converted in vouchers utilizable on the main e-commerce platforms.Once approved, the videos can be shared on social media. We have developed a gamification system which makes the user experience fun and engaging”.

At the beginning of 2019 Vidoser met Friendz, which has welcomed the startup in its family.

After all, there seems to be undeniable affinities between the two companies: Friendz, the “digital company with a rock ’n’ roll soul”, is a platform for smartphones which allows anyone become a brand ambassador on social media and earn from the brands through credits convertible in vouchers.

Friendz users shoot and share on a daily basis photos on their social media profiles, creating an amazing word-of-mouth mechanism with the brands’ messages; now, thanks to Vidoser, they can create buzz not only with photos, but also with video contents.

“Through Friendz, Vidoser can count on a consolidated commercial network and a client portfolio made of over 200 multinational brands which recognize and appreciate the value of our work.” confirms Alessandro Cadoni, Friendz Co-Founder. “The Vidoser guys have that sparkle in their eyes that reminds me of us at the very beginning of our adventure. Not because we are nostalgic, but because their mood and approach when they work resembles ours, and we are more than happy to help them launch their product in the market.” concludes Cecilia Nostro, Friendz Co-Founder.

The collaborations between the two companies will be managed by Comunicatica, which can already count on 6 SMEs and more than 20 affiliated startups in 3 European countries and 8 cities (6 of them are Italian), whose scope of action ranges from marketing to communication, informatics, technology innovation and creativity.

“We are proud of this partnership with Vidoser, and we strongly believe in the synergies with Friendz: it’s a unique occasion to create an Italian digital marketing hub, with an integrated approach towards influencers and a unique commercial offer for brands which include video and photo contents.” claims Jacopo Paoletti, Comunicatica Founder & CEO.

“We are now ready to scale, increasing investments on our video community and refining our proprietary technology; to do this, we decided to open the doors to all those who believe in the Video Micro Influencer Marketing revolution and want to invest in us by becoming partners of Vidoser: for this reason we launched our first Equity Crowdfunding campaign on 200 Crowd, open to all investors.” Concludes Alessandro La Rosa on behalf of Vidoser.

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