Our Brand Campaigns: Friendz for Air Action Vigorsol

We let our community express their love for music in a brand campaign.

In our Facebook groups, users often like to talk about their favourite songs and quote lyrics in their photo comments. We couldn’t be any happier when we had the opportunity to let our community express their love for music in a campaign!

Thanks to our collaboration with Selection, creative agency of the well-known confectionery brand Perfetti Van Melle, our community has contributed to amplifying the reach of the “Vigorsol Meets Måneskin” contest, launched with the collaboration of Sony Music entertainment.

Måneskin is an Italian alternative pop-rock band which, thanks to the energetic and eclectic nature of its four young members, found itself in the spotlight when it first appeared at -and won- Italy’s X-Factor in 2017.

Friendz community’s passion for music and for Måneskin was the protagonist of two Facebook and Instagram User Generated Content campaigns, launched and active for three weeks.

For the Facebook campaign, users put together photography compositions with a packet of Air Action Vigorsol and a piece of paper with a handwritten quote from a Måneskin song on it. As for Instagram Stories, the photo composition had to be shared with a Måneskin song thanks to the latest feature added on Instagram: Instagram Music.

Together with the campaign hashtag #VigorsolMeetsManeskin, users added a personal comment in which they told their friends that, even the Maneskin tour was already sold out, they could still win 15 Meet&Greet tickets in three tour stops in Naples, Rome and Milan.

Friendz community joined the campaign with enthusiasm, which reached in no-time the amount of contents required by the brand. The whole activity has involved 1.250 users, who shared 250.000 photos and 720 Instagram Stories, with a whopping total reach of 2.718.000 people and 52.000 interactions.

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