PANDORA celebrates Mickey Mouse with Friendz
PANDORA, Danish company internationally known for the production and distribution of jewellery, has involved Friendz and its community in the launch of a limited edition charm created to celebrate Mickey Mouse’s 90th birthday.
To celebrate the beloved Disney character, in every Pandora flagship store customers can discover 5 exclusive videos in augmented reality which tell the story of Mickey Mouse and take part in a contest that gives the possibility to instantly win 90 charms in limited edition through the app PANDORA DISNEYLAND.
With the help of Friendz’s Drive To Store service, PANDORA has activated a location targeted portion of Friendz users. Through this service, users can go to stores and take part in custom campaigns/activities or receive gift boxes to test products, which can be the object of a creative photo composition that is then shared on every user’s social media profiles.
To support PANDORA’s initiative, Friendz has activated a campaign for a specific cluster of our app users, who can go to the stores and tell their friends about the chance to win the exclusive charm of Mickey Mouse through the instant win contest, accompanying the comments with the hashtags #DISNEYxPANDORA #Mickey90
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