7 Reasons to Start Using Web Push Notifications Now
Why should you use web push notifications?
1. Most Engaging Retention Channel for Websites
In terms of retention marketing, many companies rely on other traditional channels such as emails, social media and SMS. Even though all these channels have their own reasons of existence, overall web push notifications is the unique channel to be the most engaging within the retention channels for websites for these reasons:
- Web push notifications have x4 higher click rate than emails, with an average click rate of 8.5%, while emails have an average click rate of 2.4% according to Mailchimp.
- Web push notifications have >99% reach while Facebook average post reach is below 6% according to the survey published by Ogilvy and
- Web push notifications have x3 higher opt-in rates than emails, with opt-in rates ranging between 2–10% depending on the country, industry and type of website; while it is 2% for e-mails according to Sumo
2. Free to Start & Cost Effective
First, most of the web push notification providers have a freemium tier that you can use free, until reaching some specific number of subscribers. This gives an adequate time period to try and see the effect.
Second, the pricing of most of the web push notification services is based on monthly subscription fees based on the number of subscribers, just like e-mail marketing services. Except two major differences; the monthly cost is usually lower than email marketing and also there is no extra cost charged per message, you can send unlimited notifications within your plan.
Third, usually there is neither one-time on-boarding fees required to setup the solution nor forced yearly contracts which requires you to pay upfront.
Thus, absolutely there is no reason not to start using web push notification, from an economical point of view.
3. Easy to Setup & Build a Subscriber Base
You only need 15 minutes in total to start collecting web push notification subscribers:
- 5 minutes to create an account on a web push notification platform
- 10 minutes more to install the codes on your website.
After spending these 15 minutes, you can start collecting web push notification subscribers directly and your subscriber collection pop-up starts appearing on your website real-time.
It’s very easy to build a subscriber base, because all you need is getting the permission from your users on your website to send push notifications to them. They can simply opt-in to your notifications with a single click to the “Allow” button on the pop-up that appears on your website.
On desktops, it appears on the top left corner of the browser screen, while it appears on the bottom part of your screen on the mobile devices.
4. No Personal Data Required to Re-Engage & GDPR Compliant
One of the best things about web push notifications is that it absolutely doesn’t require any personal data from the end user, which is quite contrary to other retention channels such as e-mail, SMS or social media. Even when a random not-logged-in first time visitor just clicks on the “Allow” button for notifications, then you can re-engage with him/her whenever you want.
Also, if your web push notification provider complies with other requirements of GDPR as a data processor and as a data controller, you would have a new channel to retain your customers, still being GDPR compliant.
5. Highly Time Efficient
Before my startup, I was an ex-head of digital marketing at a large e-commerce company and I know how much time it requires to deal with tens of different digital channels to improve the RoI. So, I can hear you saying
“I’m busy enough and don’t have time for that. I don’t want to deal with another channel.”
I totally understand. But web push is really different.
Instead of writing manually each time, you can automate them!
You can create templates of notifications and they are triggered by user behaviour and then sent automatically.
Notifications are super concise
You just need to type a message of 3 lines, the maximum.
Response time is super short!
Within less than a minute, your subscribers will receive notifications and create new sessions.
6. Reach Both Mobile & Desktop Users without Having an App
Via web push notifications you can reach both mobile and desktop users, without having a mobile application.
Web push notifications are supported by almost all the major browsers including Google Chrome, Mozilla Firefox, Safari, Opera, Microsoft Edge
7. Segment, Personalise, Automate the Web Push Notifications
Well, I can totally understand you, if you think web push notifications today as notifications which are written manually, sent as bulk without any segmentation and the same message for all recipients, which are not appreciated by the end users most of the time. That has been the usage for a long time and it still is, because of wrong usage of some marketers and incapability of the web push notification providers.
However, it’s not the case any more. I’m sure, you are fond of using personalisation parameters in e-mails, emails triggered with user behaviour such as cart abandonment or retargeting ads. Now, all is possible with web push notifications such as cart abandonment notifications, product retargeting notifications which are personalised with the name or product. But of course this can happen only if you choose a provider who have these capabilities.
This article was originally published on the Blog of Frizbit.
