Frog and Toad are Cofounders

Project Management

Toad Gets Organized

One morning, Toad stood in front of his team.

“We have many things to do,” he said. “I will write out tickets for all of them, and put them into our ticket system so that we remember to do them.”

Budgets

Toad made an iOS app.

“This app looks pretty nice,” said Toad.

He set up a Facebook app download ad.

“And look, now people are downloading it,” he said.

Technical Debt

Toad Tries to Be Part of the Solution

Toad sat at the conference table, staring at the JIRA dashboard on the big screen.

“Drat!” he said. “Our product is a mess. We have so much technical debt.”

The Pitch

One day in summer, Frog was not feeling chill.

Toad said, “Frog you are yelling quite a lot.”

“But I always yell a lot,” said Frog. “I am a CEO.”

“Today you are yelling a lot even for a CEO,” said Toad. “Sit down on these beanbag…

Taking the Plunge

Frog and Toad Go Down the Long Slide

Frog and Toad met up for coffee.

“Toad, wake up,” he cried. “You are bored at Big Tech Co., come out to the West Coast and see how exciting the startup world is!”

The Lost Engineer

Frog and Toad Try to Hire

Toad and Frog worked on a big new release.

They worked nights, and they worked weekends. They worked from their office, and they worked from home. As last, they released their new product.

Giants and Unicorns

Frog and Toad Read the Popular Press

Frog and Toad were reading a book recommended by the Harvard Business Review, about famous business innovators.

The Funding

Toad Makes Big Plans

On Toad’s birthday Frog closed their Series B funding.

Toad was delighted. “Happy birthday,” said Frog. Toad looked at the money in their bank account. Dollar signs filled his eyes.

The Runway

And Cargo Cults

Frog and Toad founded a new social baking startup. It was like Uber, but for cookies, and it was well-funded so they had a long runway.

“Our startup will get bigger and bigger,” said Frog. “It will get so big that we’ll be called a…

The Beer Garden

Team Building

Frog was with his marketing team.

Toad came walking by.

“What a fine team you have, Frog,” he said, “they are always cheerful, and making jokes, and going out for long boozy lunches. They seem so happy…