LBB’s #selfmade Maker Meet: Our first offline initiative to empower merchants

Bringing our top makers together, we hosted our first-ever Maker Meet-Up in Delhi on the 24th of September. The idea of the offline event was to bring the best of local Indian businesses selling on Shop on LBB under one roof to discuss the importance brand innovation, potential collaborative options, best practices for merchants and growth plan for the vertical.

The session kickstarted with an interactive session with the founders and was aimed at creating awareness about LBB- both as a recommendations & discoveries platform and as a marketplace for finding awesome local and brands to shop from. Later, the discussion moved onto promotional opportunities for brands and growth.

Being small to medium scale businesses, who work towards building everyday fashion finds for men and women, these makers value the opportunities that Shop on LBB provides to them. It not only helps them in reaching out to more shoppers but also helps them create a brand for themselves.

We received an overwhelming response from all our makers With challenges coming in from competitive marketplaces related to discoverability and high commissions, these brands value the importance of brand building and were super excited to grow with the platform. In our endeavour to grow in the overall online marketplace ecosystem, we work towards empowering our merchants and making them the stars of the vertical.

Engaging with merchants face to face was a useful way to understand the difficulties they face on a daily basis. Our goal is to create and explore synergies around business and work towards making these local businesses, India’s best local brands on LBB.

This was one of a kind event that was focused towards unlearning what’s not working for brands, learning what’s working for the best selling brands and work on collaborations to make your brand grow.