Our merchant-partner on Shop On LBB, The Woman’s Company, opens up about stuff that matters. Everything from her indie brand’s journey and unique product development to how the business is surviving these trying times — read it all here.
A little about your brand journey and your experience selling online — highs, lows and key learnings?
My daughter is hitting puberty and the ‘problem’ started with her. What products were good enough for her? What products would be certifiably biodegradable, organic, soft, rash free and enable her to continue her level of normal activity even while she was menstruating? And hence The Woman’s Company was born in trying to find solutions for the lakhs of women who felt their needs were not catered to and for those who wanted their daughters and their granddaughters to have long term, viable solutions.
Having already worked in and built multiple brands for women — Mom & Me, Mamma Mia, Fortis La Femme, our focus has always been on giving women what they want. Our products are made by people who genuinely care and they are made for people who genuinely care — and so we understand the language and the communication required to engage with consumers in this space.
You’re doing some exceptional work in the industry you operate in. How did you come up with such a unique product?
Our sanitary napkins and panty liners are ergonomically designed to fit the asian sized body type and comfortably sit under the body curves we as Indians flaunt. The pads are free of harmful dioxins which are mostly found in all available products of personal hygiene. Our “Made In India” stand and pee sticks are all plastic free, foldable and easy to carry as they fit comfortably in the back pocket of jeans or in a clutch bag. In the time of COVID where infections are our invisible enemy, the Pee Sticks work very well as a barrier to infection and should be carried by all women for their comfort and protection in public toilets. Our tampons are made of 100% organic cotton and have cardboard applicators while our menstrual cups are made up of medical grade silicon.
As a brand that’s grown so rapidly, what’s one advice you’d like to give to small business owners?
Understand your brand and what it stands for. Know it like you know yourself, your spirit and your body. And be clear on what your intention for it is. I’ve learnt through my journey that it’s 50% hard work and 50% vision and intent.
Who would you say is your target market and what’s one thing that you do that helps you cater to them best?
Our TG is every woman on the planet who cares about her health and cares about her home (The Planet). As we go onto the next phase, we will be introducing more products in women’s health which will continue to cater to women from their menstruating to their menopausal years. We want to be inclusive of women in all stages, all shapes, sizes and emotions.
Addressing the elephant in the room — how are you dealing with COVID-19 and its effects on your business? What measures have you taken as a business owner to ensure smooth functioning?
Interestingly, we started out during the lockdown itself. Growth has been slower than we projected in some ways and yet accelerated beyond our imagination in other ways. We have been fortunate enough to continue our deliveries during lockdown as they are essential services and we are working hard to ensure we have limited delays in the products reaching the customers in the regular TAT. Being primarily an e-commerce business, we have seamlessly moved into a work from home mechanism and we continue to function productively with online meetings and huddles so operations is not impacted. I’m positive we will continue to see incremental results despite these challenging times.
Shop from a broad range of unique wellness and hygiene products by The Woman’s Company, on Shop On LBB.