Selling Online? Put These Easy 6 Tips To Use
Selling online isn’t as difficult as you might think. To be at the top of your game requires- in equal parts- a fantastic product and a well-thought-out customer acquisition strategy. At LBB, we work with thousands of brands through our marketplace. And we’re here to help you create marketing strategies for growing your sales online.
- Provide Several Payment Options
More the options, the easier it is for customers to pay. An easy checkout process will ensure a happy customer experience. Debit cards, UPI transfer, digital wallets (Google Pay, PayTM, PhonePay), COD, net banking, gift cards, they name it, you should have it.
You can even offer free shopping points which the customer can redeem on their next purchase.
2. Use Customer Reviews And Testimonials To Build Trust
Testimonials will not only help build a reliable image for your brand but also showcase an array of customers who have bought from you before. Testimonials play an important role when you are creating marketing strategies for growing sales online for your brand. You can ask your valuable customers to post pictures of them with the product since real looking pictures look more trustworthy.
Here’s an example on LBB.
3. Use High-Quality Pictures Only
A high-quality photo of the product will assure the customer about the quality of the product in real-life. Also giving a high-resolution picture would help the customer get a better understanding of the product. Details like paraben-free, ingredients, products of the product should be fairly visible in the image.
Keep your PDP (Product Display Page) neat yet informative! Have a look at Arata’s PDP below.
4. Your Ad Copy Is The Real Deal!
Now moving to the advertising aspect, your ad copy can do all the magic for your product. Your ad copy must reiterate the value proposition of your brand, while also perhaps driving a strong call to action. For example, at LBB, we try and use keywords like ‘emerging Indian brands’, ‘awesome local brands’, ‘everyday easy finds’ in most of our ads. You can make a word cloud for your brand and use it at appropriate places.
5. Use Trending Topics
Adapt your marketing and messaging as per recent trends, where applicable. Sign up for newsletters like Treendly.com, that actually help in keeping one up to date with what customers are searching and shopping for. Whether it’s healthy food, rattan furniture, printed dresses, or gluten-free snacks- you should know what people are liking or switching to all around the world.
6. Be Active With Hashtags On Social Media
Hashtags are a great way to know what’s trending across the world, along with helping in driving more reach and impressions. Use as many relevant hashtags as you can in order to increase the scope of visibility of your product- customers and users of these platforms follow hashtags and search using them as well! So keep your # game strong.
Still need help? Sign up with this form. We’ll help you set up your own micro-site/merchant page and promote your brand on LBB!
