4 Marketing Tips You Should Take From LBB’s Open House
Have you too been hooked to podcasts lately? Do check out LBB’s Open House in case you haven’t. In each episode, LBB’s co-founder, Suchita takes a deep dive into all things brand-building through candid conversations with founders, CXOs, and investors behind India’s most interesting enterprises.
What makes these podcasts all the more interesting is the fact that they feature new-age successful entrepreneurs in every episode, making them super relatable and informative for our audience. If you’re running your own business or are ambitious about leading the growth of a lifestyle brand, this is for you!
Each episode is packed with insights; and here’s a selection of things we learnt vis a vis marketing and customer acquisition.
1. Varun Alagh and Ghazal Alagh, co-founders of Mamaearth
Those who are new to this world of podcasts should start with this episode that features Varun Alagh and Ghazal Alagh, co-founders of Mamaearth. In just 3 years, Mamaearth has launched a range of 80+ natural products, with over 1.5 million customers in India, and is amongst the fastest FMCG start-ups to hit a 100-crore run rate in India! In this episode, they talk about their incredible journey of starting-up as worried parents and eventually turning into successful entrepreneurs.
Listen to the podcast here.
2. Nidhi Hola, Director, Partner Marketing at Microsoft
In this one, Suchita chats with Nidhi Hola, Director, Partner Marketing at Microsoft. With over 20 years of experience in the Marketing and Communications industry, this episode will help you understand the psyche of consumers and how to effectively drive consumer engagement. Nidhi is also the force behind making India the largest consumer base for GoDaddy (outside the US).
Listen to the podcast here.
3. Kanwaljit Singh, Founder & Managing Partner, Fireside Ventures
This episode of LBB Open House features Kanwaljit Singh, Founder & Managing Partner, Fireside Ventures. For the past two decades, Kanwal has been mentoring and helping build consumer and lifestyle brands in India and has been involved as an investor with brands such as Paper Boat, ID Fresh, Epigamia, Yogabar, Licious, Mama Earth, Vahdam Teas, to name a few.
Listen to the podcast here.
4. Rohan Mirchandani, co-founder and CEO of Drums Food
Suchita chats with Rohan Mirchandani, co-founder, and CEO of Drums Food, the parent company of Epigamia. You have surely seen their range of greek yogurts, ghee spreads, and smoothies on the shelves in your nearest trade store. Epigamia started as an ice cream brand; and in this conversation, Rohan covers their pivot into Greek Yogurt, finding product-market fit, raising over 50 million dollars, and how they think about their target.
Listen to the podcast here.
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