Simplicity is hard to achieve. Not because of any secret ingredient but mostly because simplicity needs a champion.
Someone who’s willing to stand up for its principles and strong enough to resist the overtures of simplicity’s evil twin, complexity.
As with all successful things coming from Apple, successful iOS apps too seem to have simplicity in their DNA. If you have an idea about an app, you can think of simplicity as a springboard launching your app into people’s hearts.
One of the goals when creating an iOS app is to have people using it, love it. Another one would be to have as many people as possible use it. By Apple standards, that’s generally an App Store hit.
The cool thing with App Store is that Apple knows a hit when is seeing one, and gives it proper credit from the start through labels such as “editor’s choice” or “best app”.
What We Believe In
If you’re planning on building an app, we think aiming to be featured by Apple should be one of your primary goals as it’s possible to catapult your app/business to big heights.
There are three key elements to consider when building an app worthy of labels like “editor’s choice” or “best app”.
- Extensive knowledge of iOS engineering. As long as Apple’s core business is making great hardware & software that translates into astounding experiences, Apple will promote primarily those apps that highlight and make best use of their products’ potential.
- Order in thinking. A team of expert iOS engineers can take an idea and turn it into an app. Add clear thinking and the ability to envision the end result and you get an app with a simple flow that’s easy to understand and use. Just the right match for iPhone or iPad.
- A champion that will stand up for simplicity. In key moments when decisions have to be made, almost every time it comes down to choosing between simplicity and complexity. Both ways have merits and often times complexity may seem the right path to follow. It takes a very good understanding of what needs to be achieved short term and long term in order to follow simplicity when building an app, all the way until hitting the App Store. This is a what a champion does.
Our team at Mochiviva is built around these beliefs. We take ideas we believe in and make great apps to complement what we think are the best mobile devices out there, the iPhone and the iPad.
If you’re planning to build an enterprise app that will not go into the App Store, following these principles can only make people use your app enjoyably.
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