Why It’s Important To Create

Brian J. Hertzog
Brian Hertzog
Published in
2 min readJul 21, 2015

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Look around you. How much of what you see, hear, taste, smell, or feel, is the direct result of something you’ve made? We live in a consumer-driven culture. Everything’s for sale, at the touch of a button. That’s exactly why it’s important now, perhaps more than ever to be a maker, and not fall victim to the luring siren of sloth.

The medium you choose doesn’t matter. Be it writing, singing, dancing, building businesses, painting, so long as it’s expressive and unique to you, it can be an art. Art is the means in which we communicate our existence to the universe, and it comes in all shapes, sizes, and colors. Literally. Just make something for someone. And, watch in delight at their appreciation.

When I first started writing, I embarked on a personal conquest of creativity. I haven’t really kept score, still pondering the best way to do this, but I enjoy reading about those “create something every day for a year” type of projects. Kind of like this. But in my fantasy version, it wouldn’t have to be the same medium every day. In fact, I think you should get bonus points if you do something different each day.

Why bother? Because, life. Most people don’t realize that one of the biggest obstacles standing between where they are now and their dreams is actually not daring to dream big enough, or the lack of capacity to conceive what it is they really want. I don’t mean to make this sound trivial, because it’s not. Just ask somebody, what do you really want? They might pause awkwardly.

Life to me is like one big expression. You get one turn to get the audience standing on their feet. So, you’ve got go big and be original. That’s why I love writing. It’s something to look forward to each morning. Greatness isn’t made overnight, it’s achieved through the practice, sacrifices, and discipline of doing the little things well, day after day after day.

Go make something, friends. Put something into the world that wasn’t there before, I dare you. If you don’t feel like sharing, that’s okay too. Sometimes just proving to yourself that you’ve still got some imagination in the tank is all that matters. You don’t need an audience to dance. Trees do fall in forests with nobody around to hear them. But, to steal a line from a friend, why not make a ruckus?

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Brian J. Hertzog
Brian Hertzog

Allocating time, energy, and attention, to the important things in life. Publishing ideas to inspire action. http://brianhertzog.com/signup @bhertzog.