Jobs to Be Done from the Ground Up

On Deploying Empathy and Creating a Great Product

Why do you buy a milkshake?

Enter SafeBoda

The Uber of the third world

Why Hire SafeBoda?

How to Suspend Assumptions

User Research from the Bottom Up

I hired my 15" MacBook Pro because I:

Result? I made more videos because the my machine is as fast as me if not faster.

Ending Rant

People usually don’t know what they want because they can not articulate it.

Most decision making is subconscious until the individual becomes self aware.

Caden Damiano is a User Experience Designer based in the Silicon Slopes.

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Caden Damiano

Product Designer at Progressive Leasing and Host of “The Way of Product Design” Podcast