Where Scalable Design is and How to Get It.

A four-part series on the principles of scaling a product team.

Part 1: No Strategy = Failure

It’s not About the Nail

Sometimes you just need to listen and empathize even if you know what the solution is.

Your desired solution isn’t bad, it’s your strategy.

General Sir Redevers Buller
Piet Joubert
The Battle of Colenso

Being ambitious isn’t enough

They had tactics, but they didn’t have strategy, and that is why they failed to scale.

Not scouting the battlefield is like someone that thought that it wasn’t necessary to do research.

Caden Damiano is a User Experience Designer based in the Silicon Slopes.



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Caden Damiano

Product Designer at Progressive Leasing and Host of “The Way of Product Design” Podcast