Product pricing, the gig economy, and prioritizing roadmaps—Announcing the next 3 talks at Front Salt Lake City 2017

Front Salt Lake City 2017 is coming fast. The product case study conference is only 6 weeks away! Today we’re announcing the fourth group of talks.

Here are the first, second, and third announcements if you missed them.

We hope you’ll join us for two full days of dedicated time away from your desk, learning better ways to work together and to be inspired to grow your career in UX and Product Management. At Front, you’ll forge new friendships, enjoy great food, and learn from nearly 700 talented peers, influencing the organizations they work for and changing people’s lives through technology. You’ll immerse yourself in real-world, from-the-trenches case study talks and interactive panels discussions from innovative, working professionals.

Creating amazing products requires more than brilliant ideas, meticulously crafted interactions, and cutting-edge technology — it requires a fanatical focus on users and a commitment to producing something that is both useful and desireable. It requires cross-functional teams that listen, iterate, and learn.

Tickets are on sale now and will sell out quickly.


Catherine Shyu

Product Manager, FullContact

Catherine is a Product Manager at FullContact, a contact management app and data solutions provider for professionals, teams and businesses. Previously she was a Product Manager on SendGrid’s marketing campaigns product and Product Marketing at BandPage (acq. Google). Catherine is passionate about pushing the product management space forward, and writes about product management in her spare time as well as organizes Colorado Product. She has a double BA in Economics and in Media Studies from UC Berkeley.

She will be speaking on Goldilocks Pricing: How to Find the Price that’s Just Right:

Picking the right price for a product is notoriously hard. There are many challenges and potential pitfalls, such as: the amount of resources required to build support for pricing and billing, the possibility of leaving money on the table (or unintentionally turning potential customers away), and the difficulty of testing and iterating on a price once it’s live. At the same time, the infrastructure required to test different pricing has historically been costly. This case study will bring pricing out of the dark and into the light, and help you hypothesize and test different prices in a lightweight way. Along the way, Catherine will share methods and lessons learned from her experience setting the price for FullContact’s new product.

Joel Beukelman

Design Director, Design, Inc.

Over the past 5 years, Joel has had the opportunity to contribute to variety of products/apps from early-stage startups to global mobile applications. Joel’s success at AppStack, Netflix and Google feed his current role as Head of Design at Design Inc. Balancing an enjoyment of family, consulting, punk shows and getting tattooed, he’s committed to designing a marketplace where people can obtain high quality creative services, on demand, from the best talent in the world.

He’ll be speaking on Designing the Gig Economy:

Over the last year, Design Inc. has been creating a platform to connect creative talent to startups, entrepreneurs and companies. There has never been a time like today where the accessibility to education, tools, and relationships are so readily available. As we’ve identified a market and built a robust platform of amazing talent, we’ve also confronted our blind assumptions, dealt with the complexity of contractual relationships, and worked through the difficult process of building a loyal community.
Wearing many hats and grinding through the startup journey is as challenging as it is rewarding. As the Head of Design, Ill share some painful failures, company altering learnings, and the evolution of our design solution as we attempt to design the “Gig Economy.”

Ellen Chisa

VP, Product, Lola

Ellen is the VP of Product of Lola, an app that provides personal hotel recommendations and service for all things related to travel. Chisa joined Lola in May 2015, after several years as a product manager for Kickstarter and Microsoft. Chisa is passionate about good Product Management education. She has instructed in Product Management and Design at Olin College, General Assembly, and Startup Institute. She also developed an independent framework for how to think about getting better in Product. Chisa is a graduate of the Franklin W. Olin College of Engineering with a B.S. in Electrical & Computer Engineering, and is currently on sabbatical from Harvard Business School, after completing her first year. She currently resides in Boston, Massachusetts.

Shey’ll be speaking together on Balance: Prioritizing your roadmap across product stages:

Every Product Manager is faced with a never ending list of inputs — team member suggestions, executive emails, countless dashboards, and everything coming out of user research. Deciding what goes first on the roadmap feels more like art than science. This is a framework developed to figure out which types of projects make the most sense at each point in time. Ellen illustrates each type of project (art, users, metrics, and team) with one or more specific case studies from her work at Lola, Kickstarter, and Microsoft. This talk can help you re-evaluate how you prioritize your own roadmap, or provide a basis for training new PMs that are joining your team.

Check out or highlight video from last year. We sold out with over 600 attendees from 5 countries and 28 states across the US.

Front Salt Lake City 2016 Highlights

Don’t miss our team discounts: 5% off for 5–9 members and 10% off groups of 10 or more. This conference is for teams and we want everyone to be able to attend.

Get your tickets now before they’re gone.

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