The Design & Product Leadership Workshops You’ve Always Wanted — Announcing our Leadership Lineup at Front 2018
8–9 November 2018 • Salt Lake City, Utah
If you attended the Front Conference last June and found yourself wishing you could practice some of the methods shared in their case studies, now is your chance. Come join us this November in a more intimate setting that allows you to interact in more detail with some of the top product professionals in our industry.
Whether it be people, product, or process, there is no one size fits all solution. Come learn from these leaders about how to build world-class teams and products, how to cut through red tape to run experiments, and insights that can span different stages of business, growth, and organizational structures.
Check out the workshops below and grab yourself a ticket.
Limited seats available.
How to Become a World-Class Product Leader
Thursday, 8 November 2018, at 8:30 AM
This workshop focuses on helping product leaders and product-focused CEOs develop their company’s overall product strategy, and to define the product strategy for each “pod” or “swimming lane” within larger product organizations.
The workshop has a highly interactive, step-by-step approach which introduces different tools, models, and frameworks, followed by the application of these ideas to each participant’s product. In the workshop, Gib Introduces four models:
- The GLEe model, describing what you will “Get big on,” how you will “Lead from there,” then eventually, “Expand to dent the universe.”
- The DHM model, defining your hypotheses, or product strategies, for how you will “Delight customers, in Hard-to-copy, Margin-enhancing ways.”
- A framework for defining metrics that measure both customer and shareholder value.
- The GEM model, clarifying how you will prioritize Growth, Engagement, and Monetization.At the end of the workshop, Gib will show how these models work together to define a four-quarter, rolling product roadmap that pulls together product strategies, metrics, and tactics. The workshop ends with highly interactive case studies, demonstrating how Gib utilized quarterly product strategy meetings at both Netflix and Chegg to put a strategy into action.
About Gibson
Gibson Biddle teaches graduate-level entrepreneurship and product management courses at Stanford and Dartmouth is an adviser to a half-dozen Silicon Valley startups and gives product leadership talks and workshops all around the world.
Gib began his career as a producer at Electronic Arts, then sold his first startup, Creative Wonders, to The Learning Company (TLC). He helped TLC, an educational software company to grow, then sold the company to Mattel for $3.5B. In 2005, Gib joined Netflix as VP of Product and in 2007, launched the video streaming service that 130M know and love today.
In 2010, Gib joined his next startup, Chegg. Today, Chegg helps students save $500 million each year by enabling students to rent textbooks instead of buying them. In 2012, Gib launched Chegg Study, a monthly homework help service that millions of students use each year to save time, save money, and get smarter. Chegg went public in 2013 and now has a market cap of $3.5B.
The Value of Building an Internal Network
Thursday, 8 November 2018, at 1:30 PM
Take a user-centric approach to building, maintaining, and leveraging your network within your organization. In this workshop, you’ll participate in hands-on activities to:
- Map your organization to identify gaps and blind spots
- Pinpoint opportunities for relationship development
- Adapt an open-ended interview script to help define shared organizational challenges and goals
- Apply these methods to a common case studyBy the end of the session, you should come away with a plan for how to extend and strategically tap into your internal network.
About Laura
Laura is Head of Design at Priceline where she manages a team that works on flexible information architecture, modular design systems, and compelling customer experiences. She previously worked both in-house and as a consultant for companies in various industries including e-commerce, publishing, ad tech, supply chain logistics, and enterprise resource management. She’s keenly interested in the intersection between product design processes and organizational dynamics.
How to cut through red tape to run experiments
Thursday, 8 November 2018, at 3:45 PM
Thor Ernstsson is the CEO and Founder of Alpha, the on-demand insights platform enabling teams to make data-driven decisions about users, products, and new markets. He has been a product leader for more than a decade, enabling some of the fastest-growing organizations to be experiment-driven.
In this workshop, he’ll outline all the barriers and red tape that get in the way of teams trying to build great products. Whether it’s corporate antibodies, industry regulations, or hard-to-reach audiences, Thor will provide best practices for running experiments and making data-driven decisions.
There will be various exercises to help you with formulating hypotheses, setting up experiments, generating actionable insights, iterating, and making informed, high-impact decisions. Thor will even use Alpha to generate data in real-time.
About Thor
Thor Ernstsson founded and serves as CEO of Alpha (www.alphahq.com). Prior to Alpha, Thor co-founded and was the CTO of Audax Health, a patient engagement company that was later rebranded as Rally Health after a multibillion-dollar acquisition by UnitedHealth. Before that, Thor was the lead architect and studio CTO at Zynga working on the FrontierVille game platform. He is best known as a thought leader helping Fortune 100 brands with digital transformation, as well as for infusing a culture of experimentation into legacy organizations.
What Got Us Here Won’t Get Us There
Friday, 9 November 2018, at 8:30 AM
In this workshop, Nick will explore his wins, losses, lessons learned, and the framework that guides you to lead relationally — no matter your title or company. Expect to engage in discussion, activities, exploration around the enneagram, extreme ownership, relational empathy, organizational discourse, and true servant-minded leadership.
About Nick
Nick Sloggett, a Colorado native, works remotely as a Consulting engineer in Denver. Over the last decade, he’s held in-house, contracting, founding member, and advisor roles across a number of business verticals. He’s worked with brands including Uber, Nike, Coca-Cola, Toyota, BMW, Audi, North Face, Hilton, Conde Nast, Gatorade, Under Armour, PGA, UFC, VMWare, NetApp, DaVita, L’Oréal, Red Bull, Home Depot, Lush, R/GA, Razorfish, CP+B, MetaJive, Factory Design Lab, The Integer Group, Cactus, and many others.
His leadership experience includes Founder, Head of Design, Director of Product Design, Practice Lead, Creative Director, Art Director, and Senior Designer roles with direct reports ranging from a few folks to 100+.
He spends his time hiking, fly fishing, bombing down hills, cooking questionable dishes with family, praising Jesus, getting tattoos, and loving people well.
Lessons in Leadership
Friday, 9 November 2018, at 1:30 PM
Kendall will lead a discussion and interactive workshop on lessons in leadership, ranging from the lessons learned by great leaders throughout history to the practical lessons he and other members of the workshop have experienced personally. Kendall’s experience at a large corporation as well as a startup provide insights that can span different stages of business, growth and organizational structure. Come prepared to learn, share and participate in activities designed to bring leadership practices to life.
About Kendall
Kendall Hulet is the CEO of Cake Technologies, Inc., where he leads an incredible team in re-imagining how we search and consume the web on a mobile device. Prior to joining Cake, Kendall worked at Ancestry, where he held progressively senior roles in product development and management, culminating in leading Product Management and UX Design as SVP of Product. During his tenure, he was deeply involved in some of the most popular innovations at Ancestry, including the “Shaky Leaf” hinting system that has delivered over five billion discoveries; the Ancestry Family Tree system that has led to the creation of over 70 million family trees containing six billion profiles; the creation of the award-winning Ancestry mobile app and the product development of AncestryDNA, which is now the largest consumer genomics database in the world with over three million customers based on 5 years of 100%+ year-over-year growth. During Kendall’s tenure, Ancestry grew from 250K paying subscribers to over 2.4 million, which led to Ancestry’s recent purchase at a valuation of $2.6 billion. Prior to joining Ancestry, Kendall worked in product marketing at Monster.com. He holds an M.B.A. from The Wharton School at the University of Pennsylvania and a B.S. in Information Systems from Brigham Young University, where he graduated cum laude with university honors.
Check out our highlight video from last year. We had 160+ attendees from 5 countries and 28 states across the US.
Don’t miss our team discounts: 10% off groups of 3–5, 15% off groups of 6–7, and 20% off 8 or more. These workshops are great for teams and we want as many team members to be able to attend.
