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Peaks & Valleys

Tools, tips, and practices for startup data analytics. By Front Range Insights.

Go to the profile of Justin Goff
Justin Goff
Mar 21

When (not) to use auto-capture for event tracking

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Go to the profile of Justin Goff
Justin Goff
Feb 17

What everyone gets wrong about the Duolingo growth model

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Go to the profile of Justin Goff
Justin Goff
Jan 29

A bar chart of percentages that increase over time from left to right.

Why your B2B startup should be tracking utilization (not just usage)

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Go to the profile of Justin Goff
Justin Goff
Jan 15

No, you can’t just use your application data for analytics

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Go to the profile of Justin Goff
Justin Goff
Jan 7

How to interpret your active user, stickiness, and retention numbers

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Go to the profile of Justin Goff
Justin Goff
Jan 3

A quick-start guide to measuring active users, stickiness, and retention

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Go to the profile of Justin Goff
Justin Goff
Jan 2

The three product-market fit metrics every startup should start with

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Go to the profile of Justin Goff
Justin Goff
Dec 19, 2024

Diagram showing the different components of a data stack, each of which is described below.

The typical startup data stack (and how to improve it)

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