Mobile payment momentum
As mobile devices take over personal computing the mobile payment is growing
Worldwide mobile payments are growing strongly, for now is worth only a fraction of e-commerce payments but this trend can only go up.
While the rest of the world trial/dream of payment by mobile, in Japan it is already a way of life.(source)
Shopping on the mobile Web will reach $119 billion in 2015, predicts ABI Research, that’s about 8 percent of the total e-commerce market
Four out of five US smartphone owners, use phone to help with shopping, according to Google. A survey of 5013 US smartphone owners found:
• 79 percent use a smartphone to help with shopping and 70 percent use phone in store.
• Of those: 54 percent located a retailer; 49 percent compare prices to help decide; 34 percent search in-store inventory; 44 percent read reviews and product info; 46 percent called a retailer; 40 percent looked for promotions and discounts; 28 percent used a discount coupon on phone.
• 74 percent of smartphone shoppers have made purchase following research on phone.
