Some data on Responsive Designs

Two case studies

Time Magazine

time home page
  • Pages per visit (PPV), across mobile, tablet and desktop are up “considerably” - for example, mobile PPV increased 23%.
  • On the homepage, unique visits increased 15%, and time spent went up 7.5%, with the mobile bounce rate decreasing by 26%.
  • Mobile and tablet traffic has gone from 15% of the site traffic pre-redesign to now almost 25%. The bulk of that was the migration of people who were using the old WAP site migrating to the new site.

O’Neill Clothing

The redesign achieved some fairly spectacular results on iPhone/iPod:

  • Conversions increased by 65.71%.
  • Transactions went up 112.5%.
  • Revenue increased by 101.25%.

Similarly, on Android devices:

  • Conversions shot up by 407.32%.
  • Transactions increased by 333.33%.
  • Revenue increased by a whopping 591.42%