Some data on Responsive Designs pt.2

Two more case studies

Skinny Ties

Skinny Ties quietly launched the site in October 2012, and within a matter of weeks noticed a massive improvement on sales metrics compared to the previous three months:

• Revenue from all devices increased by 42.4%.
• The conversion rate improved by 13.6%.
• Revenue from iPhone grew by 377.6%.
• The conversion rate for iPhone increased by 71.9%.
• The site’s bounce rate fell by 23.2%.
• Visit duration increased by 44.6%.

Think Tank Photos

Photography equipment supplier Think Tank Photos made the decision to rebuild its site using responsive design as mobile visitors had tripled in a year to 13% of overall traffic.

• Revenue increased by more than 188% from Black Friday through to Cyber Monday compared to 2010.
• Transactions from users on smartphones and tablets increased more than 96%.
• Mobile page views increased 224%.

source and data