Some data on Responsive Designs pt.2
Two more case studies
Published in
2 min readJul 17, 2013
Skinny Ties
Skinny Ties quietly launched the site in October 2012, and within a matter of weeks noticed a massive improvement on sales metrics compared to the previous three months:
- Revenue from all devices increased by 42.4%.
- The conversion rate improved by 13.6%.
- Revenue from iPhone grew by 377.6%.
- The conversion rate for iPhone increased by 71.9%.
- The site’s bounce rate fell by 23.2%.
- Visit duration increased by 44.6%.
Think Tank Photos
Photography equipment supplier Think Tank Photos made the decision to rebuild its site using responsive design as mobile visitors had tripled in a year to 13% of overall traffic.
- Revenue increased by more than 188% from Black Friday through to Cyber Monday compared to 2010.
- Transactions from users on smartphones and tablets increased more than 96%.
- Mobile page views increased 224%.