Frontier Research
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Frontier Research

3 Kinds of Social Media Marketing You Shouldn’t Ignore

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Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your audience. These three kinds of social media marketing should be on your radar if you want to stay current and competitive.

Influencer Marketing — Regardless of what industry you’re in, there are likely other people in your field who have a more established reputation and audience. Of course, the obvious benefit to you is that when someone like that shares something you’ve written to their followers, you reach a vastly wider audience.

Dark Social Media — One area you can’t measure, but shouldn’t be ignored, is dark social media. This refers to all the ways people can share your content with other people without your knowledge such as emails, and direct social messages. Therefore, you should make it as easy as possible for people to share your work this way. Within your email newsletters, include social sharing buttons and an invitation to share the newsletter via email

Paid Social Media — Finally, you should strongly consider incorporating paid social media in your marketing strategy. Every social platform now offers the ability to promote posts, allowing them to be seen by far more people than your existing follower base. Make sure that you’re using the best platform for your business, targeting the right audience and sending that targeted traffic to the best possible content.

Listen or read the full transcript on Entrepreneur.com

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