Brand Positioning in the Metaverse & Virtual Power Plant to Fight Blackouts
Welcome to the next edition of our Bulletin, a selection of the latest and greatest in Strategic Design, and beyond. In this episode, we present you carousels on the strategy of brands who have already entered the metaverse, this time the focus is on beverage and high street fashion brands. Take a look.
The metaverse is currently the hottest topic in business, with more and more brands wanting a slice of the cake. Each week, we examine an industry to present the biggest players who have already joined the hype.
First, we took a deep dive into how beverage brands are adapting to the web3 space. Positioning in the metaverse is quite challenging when what you offer is deeply connected to consumption. How can you deliver the experience of taste digitally? Check out the examples of Coca-Cola, Jägermeister, Heineken, and many more to learn how they have overcome this issue.
Secondly, we examined high street fashion brands following the success of our post on luxury fashion. What we can see is that participating in immersive experiences has more impact on consumers than owning NFTs of the brand compared to luxury fashion. As the brand on its own can provide less of a ‘status’ to NFT holders, additional benefits are expected and welcomed. For more insight, visit our post on LinkedIn where we listed eight use cases.
If you want to get inspired on how to experiment with the metaverse and web3, check out our related content and stay tuned for other industries.
Your learning inspiration
- How PayPal Gets Employees Invested in Innovation
Companies have struggled to crowdsource innovation. The problems they have encountered include a flood of bad or useless ideas. PayPal created a process that addresses this issue. It involves a blockchain-based token system that lets employees place wagers on ideas. Read more
- The euro is at near parity against the US dollar, what this means for luxury fashion
It is the first time in its 20-year history that the dollar is nearly even, with the euro having lost more than 10 percent of its value since the start of 2022. While for European consumers visiting the US or importing goods from the States will become very expensive, the news will not be bad for everyone, especially for the luxury goods sector and those exporting. Read more
- Amazon Prime Day Drove 2022 Record For Online Sales
The first 24 hours of Amazon’s annual Prime Day sales event made Tuesday the busiest day for total U.S. online spending so far this year, with $6 billion in spending across all e-commerce sites, Adobe Digital Economy Index found, despite concerns about skyrocketing levels of inflation. Read more
Top 3 innovations from signmesh innovation hub
- Apple’s Lockdown Mode Against Hacking Attacks
Apple announced the launch of the so-called “Lockdown Mode” to protect people from hacker attacks. Read more
- Dopper Pinpoints Water Taps On Google Maps
Reusable bottle brand Dopper pinpointed all public water taps and fountains in the Netherlands on Google Maps. Read more
- Tesla And PG&E’s Virtual Power Plant
Tesla and PG&E collaborate to create a Virtual Power Plant to provide electricity in case of blackouts. Read more
