#Friday5 18th May

This week’s top 5 signs of innovation & insights

A small selection of the week’s most interesting innovations and brand moves, sourced from signmesh innovation hub.

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Adidas’s Ocean Plastic Moonshot

Adidas have declared they aim to have all their products made entirely from recycled ocean plastics by 2024. Read sign

Nike’s Retail App

Nike have launched an app to assist in-store visitors with their shopping journey, from notifying of deals in their proximity to paying for products. Read sign

Product-Triggered Smart Mirror

The next level for smart mirrors for virtual try-ons, Bourjois’ technology sees the mirror activated when a product is picked up. Read sign

Kia’s Bot Triples Conversions

Kia’s new chatbot drove x3 more sales conversions than the automotive brand were reaching with their website alone. Read sign

D&C’s Runway Drones

Dolce & Gabbana flew items down the runway for Milan Fashion Week, putting a spin on the traditional catwalk. Read sign