#Friday5 25th May

This week’s top 5 signs of innovation & insights

A small selection of the week’s most interesting innovations and brand moves, sourced from signmesh innovation hub.

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An App To Eliminate Scrolling

Feedless is an app which reduces social media apps to their bare bones, deleting the news feed and leaving just core features available for users. Read sign

Mastercard Scale Biometrics

In an effort to increase adoption and security of their fingerprint authentication cards, Mastercard are enabling people to set up and verify biometric identities from home. Read sign

Google’s Cultural VR Tours

As some locations become more difficult to visit, Google is enabling people to explore cultural locations via virtual reality (VR). Read sign

Charity Gamified

China’s mobile payment platform Alipay gamified donations to charities. Read sign

How Four Brands Personalize Content

An overview of four brands and how they are personalizing content for a more valuable customer experience. Read sign