New Report & McDonald’s’ Escape Room
There’s a lot of buzz around web3, metaverse, and NFTs. Many brands are successfully experimenting with new ways to create brand fans and new levels of brand engagement in this emerging space. This report is a collection of over 100 best practices for brand owners to use as inspiration for completely novel ways to connect with consumers.
Check it out and ‘steal’ with pride.
Your learning inspiration ✨
- In Uncertain Times, the Best Strategy Is Adaptability
Senior executives often lament, “If we only had better forecasts, we could devise better plans.” They pressure their teams to come up with more accurate projections for how their markets will evolve, competitors will respond, and consumers will react — thinking that forecast precision is the key to defining winning strategies. Read more
- TikTok, Hospitals And Tutoring Apps: The Many Tentacles Of Chinese Tech Giant ByteDance
Earlier this month, ByteDance acquired Amcare Healthcare, one of China’s biggest private hospital chains, for a reported $1.5 billion. That might sound strange, given that the Beijing-based company has become a household name as the parent of TikTok, the fastest-growing social media platform in the world. But ByteDance’s foray into hospitals is just the latest example of how the tech giant’s ambitions extend far beyond the wildly popular video app. Read more
- TechScape: How a major change to Ethereum could change cryptocurrency forever
On 15 September, the Ethereum blockchain is planning to switch off its mining rigs. If it happens, it should reduce the carbon emissions of the entire Ethereum ecosystem by orders of magnitude overnight, leaving bitcoin as the only major cryptocurrency to be built on the destructive proof-of-work concept. But the switchover could also throw some of the largest institutions in the sector into chaos. Read more
Top 3 innovations from signmesh innovation hub 💡
- Takashi Murakami Designing UNO Cards
Mattel teamed up with Japanese artist Takashi Murakami to design a contemporary brightly-colored set of UNO cards. The cards of the fifth UNO artist series feature smiling flowers, pandas, and the artist’s Mr. DOB.
- Sephora Relaunches Gaming Experience
The ‘Sephoria: Virtual House of Beauty’ invites consumers to explore an interactive beauty house. Rooms include an area with information about the event, a theater displaying the most popular products, as well as a space highlighting BIPOC and Latin-owned beauty brands.
- McDonald’s Building Escape Room For Gamescom
McDonald’s wants to communicate the topic of sustainability at the gaming event Gamescom. At its stand, the fast-food giant wants to spread its most important environmental and climate measures playfully. At another booth, it advertises as the fair’s partner with a giant cube called “BetterM-Cube,” which can get transformed into the first official McDonald’s Escape Room.
