Podcast on Branding in the Metaverse & App to Memorialize Loved Ones
Welcome to the next edition of our Bulletin, a selection of the latest and greatest in Strategic Design, and beyond. In this episode, we present you a podcast episode with our Joanna Bakas, Managing Partner at Frontira, on branding in the metaverse. Take a look.
The metaverse is currently the hottest topic in business, with more and more brands wanting a slice of the cake.
What we can see is that brands are not solely using the platforms as tools to reach their initial goals, but they are experimenting with the capabilities. They try to understand the basis of the metaverse and thus evaluate what possibilities it holds for them.
We only know one thing, and that is we know nothing.
The future of the metaverse is unpredictable; however, we can make guesses based on what we would like to see. Joanna mentions health and education as an aspect to be explored beyond gamification which is the current focus.
If you are interested in the mentioned topics and want to have more of Joanna’s insight, listen to the episode on Spotify.
Your learning inspiration ✨
- Mulberry to rent its bags for the first time with Hurr
British luxury brand Mulberry is partnering with circular fashion marketplace Hurr to allow customers in the UK to rent its bags, including the Alexa and Bayswater, for the first time. Read more
- A.I. robotaxis already running in China could be coming soon to the U.S.
Artificial intelligence may be invisible to the unsuspecting eye, but it’s already at work on city streets in Shanghai and Suzhou, where cars are teaching each other how to drive themselves, thanks to a partnership between SAIC Motor, China’s largest automaker, and Suzhou-based artificial intelligence company Momenta. Read more
- Instagram has new parental controls to help moderate use for teens
Amid eight recently filed lawsuits that claim its platforms have been harmful to its teenage users, Meta has just announced the addition of more parental controls and digital well-being features for its popular photo and video sharing app, Instagram. Read more
Top 3 innovations from signmesh innovation hub 💡
- App Helps Memorialize Loved Ones
The Lalo app functions as a digital scrapbook where it’s possible to add pictures, video, voice and text for free. Users can use the digital space to share memories about a person as well as invite family and friends to collaborate. Currently in beta mode, the app has seen voice messages to be particularly popular among users, mainly thanks to storytelling. Read more
- Virtual Hub Supports Entry To Metaverse
Called “Dirty Laundry,” the online platform was created by Cult Futures in collaboration with metaverse spaces developer Spatial. It acts as a hub for educational content, including events, presentations, and exhibitions to guide the beauty, fashion and luxury industry in the digital space. The initiative hopes to remove any fear or confusion brands might have over entering the metaverse. Read more
- UK Government Promotes Minimum Wage Increase Via Mobile Game
Mobile gamers playing Angry Birds, The Sims, FIFA, Sugar Blast and more, will receive ads encouraging them to check if they’re being paid the National Minimum Wage, which recently rose to £9.50 per hour. The ads are presented in the form of 15-second animations, which will pop-up during pauses reminding players of the higher rates. Read more
