Strategies to Enter the Metaverse & Toilet Paper Raising Awareness of Cancer
Welcome to the next edition of our Bulletin, a selection of the latest and greatest in Strategic Design, and beyond. In this episode, we present you carousels on the strategy of brands who have already entered the metaverse. But first, Stefan, one of our Managing Partners, is giving an introduction to NFTs and related opportunities & challenges today in Linz. Take a look.
There will be a follow-up article about the talk available in German by Creative Region Linz & Upper Austria and we are preparing a Medium article in English. Stay tuned.
The metaverse is currently the hottest topic in business, with more and more brands wanting a slice of the cake. Each week, we examine an industry to present the biggest players who have already joined the hype.
Firstly, we have a piece on sportswear brands Adidas, Nike, and Puma, which examines there steps in the metaverse. Secondly, we took a look at how restaurants like Chipotle, McDonals, and many more are experimenting with web3. Thirdly, we decided to deep dive into luxury fashion, as it has also been influenced by the hype.
Gamification seems like a practical entrance, but rolling out NFTs is also a popular choice when it comes to experimenting with web3. For those wishing to stay cautious, metaverse enhanced real-life experiences can be the greatest solution.
If you want to get inspired on how to experiment with the metaverse and web3, check out our related content and stay tuned for other industries.
Your learning inspiration
- 20 Inspiring New Retail Concepts (From the World’s Biggest Brands)
Retailers are increasingly experimenting with ‘concept’ spaces that represent a new way of doing things for their brand. From cafes to event spaces, brands are providing multi-layered experiences in order to create exciting moments of discovery and bolster brand loyalty. Read more
- Fashion brands need to do more than just pay for abortion travel
Isn’t it adding insult to injury that women need to shuffle, cap in hand, to disclose their private medical business to their employer who, due to the industry’s gender disparity in senior roles, is likely to be a man? It’s another massive blow to a woman’s self-governance at a tough life moment when she may already be feeling emotionally vulnerable. Read more
- Wells Fargo CIO: AI and machine learning will move financial services industry forward
It’s simple: In financial services, customer data offers the most relevant services and advice. But, oftentimes, people use different financial institutions based on their needs — their mortgage with one; their credit card with another; their investments, savings and checking accounts with yet another. Read more
Top 3 innovations from signmesh innovation hub
- Toyota Uses Tech To Reduce Carbon Footprint Of Advertising
Car manufacturer Toyota reduces the carbon footprint of its digital ads by partnering with a Swedish tech firm SeenThis, who uses adaptive streaming in digital advertising to remove any limitations set by legacy ad serving technologies. Read more
- Music Producer Deadmau5 Launches Branded Banking App
In collaboration with banking, NFT and digital currency company Zytara, music producer deadmau5 is set to launch its own branded banking app. Read more
- Toilet Paper Raising Awareness Of Bowel Cancer
Toilet paper brand Andrex will soon print information about bowel cancer and its symptoms on its packaging to help people recognize the disease. Read more
