#2 Circuit of Culture
Here I will use Stuart Hall’s Circuit of Culture Framework to establish a historical context of the film, why it was created, for who and the major themes it demonstrates to the public.
The movie was produced by Walt Disney Studios in 2013 and created in a way for the audience to ‘live the experience.’ The producers and directors want to tell a story, which uses popular religious stories and creates an imitation to influence the audience, their thoughts and emotions. The producers want to get a rise in the individual’s inner thoughts and they do this by creating an environment that is similar to that they grew up on. Like many religious stories there is an overlapping theme of togetherness, unity, optimism, brightness, cleanliness, security, safety, protection, wholesomeness [and love] (Halsall 2019). The aim is to bring out a feeling of joy and responsibility for the other. All of this is depicted through the strong sister relationship seen within the movie who’s love ultimately saves the community. It was obviously intended for a family audience and markets “to create physical, emotional, and kinesthetic attachments between consumer and story to ensure further sales” (Halsall 2019). Essentially playing on the heartstrings of the viewer; because this is meant for families, parents will recognize this and be drawn to the importance of family and love aspect that the movie demonstrates at the end. Due to its popularity the movie franchise continues to grow and expands its story through merchandise, movies and shows customized to all ages.
