MAGICAL BURP!!!!
Satisfying/aggrandising cravings @ www.frulix.com.
Augmented Reality and Virtual Reality are undoubtedly a versatile technology.
They are probably like the new band on the block that everyone either wants to make money off or enjoy their gift; in this case, their services.
But who would’ve thought that Virtual and Augmented Reality would swoon our taste buds too? Although the cost of development is still high, the returns are worth the investment; especially with regard to human resources, customer experiences and food products. As a bonus to these returns, AR/VR offers marketers the magic trick of virtual marketing that can revamp digital interaction of consumers into real action.
Virtual reality is being used all over by trendsetting restaurants to offer unique dining experiences with the hopes of luring younger crowds.
FOOD INDUSTRY:
- Largely unorganised sector=great scope for brand building
- Global cuisines like Mexican, Italian, Thai and Japanese are becoming viral
- Home delivery food is a successful ‘trend’
The increasingly competitive landscape in the F&B industry is not hidden from us. There is a real hype around niche food industries, like gluten-free, vegan, plant based and cruelty free food all over the web. This very profitable niche is rising each day, and many bloggers, restaurants and food production companies are doing it’s best to get to their consumers and followers.
How to be noticeable in this crowd of content and competition?
Digital media channels, if used wisely, help brand the product, content or service in the right way.
KEY TO SUCCESS
- Localisation of menu and experimental eating
- Location and dining ambience
- OTB marketing techniques and their portrayal
E-books with recipes, BuzzFeed kind of videos, catchy colourful photos, etc. elevate industry trends. Digital Marketing can help make a real impact on a food brand or business, that’s striving to make a difference. VR is used to elevate the gastronomy and the performance element of the food and the dining experience. The experiences and menu change, but guests wear a headset to watch their food fly in and they can even see the nutritional information about their meal in real time.
VR has the ability to transform not only the tasting experience but the overall space and environment.
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