Virtual Reality — Applications beyond Imagination
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Virtual Reality is an illusion of reality that exists inside a virtual, software-based world. VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and are able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world.
The future is now for the use of virtual and augmented reality as a Marketing tool. Now is the time to stay ahead and start creating VR and AR market.
Although the list of revolutionary things looks impressive, for the current industry standards, marketers still possess the necessity to explore virtual and augmented reality.
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VR world of marketing is already working its way through industries. It is becoming far more important than just gaming. It has found its way into marketing as an implementation tool.
VR is proving to be much more. Marketers are making full advantage and figuring out the best way to utilize this tool. Below are few sectors where Virtual Reality is having an impact:
1. The Military
VR is already in use by a number of militaries around the world. This trains militants for the dangerous and complex environments. VR even treats soldiers for parachute jumps and other wild activities. Virtual reality is also used to treat post-traumatic stress disorder. Soldiers suffering from battlefield trauma and other psychological conditions can learn how to deal with their symptoms in a ‘safe’ environment.
2. Attractions and Experiences
VR is used to design impressive attractions by enabling real-world experiences. It is efficient enough to create rides, fairies, and other creatures making it first of its kind. These various types of presence-based experiences will not only allow imaginative new thrills, but the way in which we develop the experience leading up to the attraction will be enhanced.
3. Solves Anxiety Issues
Virtual environments are used in designing a range of software aiming to aid anxiety issues of the people. This software includes an eye-tracking technology within a VR headset. It monitors the anxiety levels and improves the stress conduct. VR is the primary treatment for post-traumatic stress disorder. It is also used to treat phobias, depression issues.
4. Crime Scene
Police can use VR simulations of crime scenes to evaluate a witness’ line of sight. In this example, the witness’ point of view is partially obscure, which might mean his statement is unreliable.
5. Watching Sport
Viewers of the recently organized NBA have experienced the gaming using VR headsets. This well-defined augmented reality headset enables a transforming demonstration of how the play can change any environment into a pitch using a visual-layering technology.
6. Museum Exhibitions
VR exhibition allows visitors to immerse themselves in the ancient era and explore virtual representations of the museum’s items. This is increasingly a popular way to showcase cultural and historical exhibits.
7. Real Estate
VR plays a prominent role in housing market too. This makes it easier for the potential buyers to view properties at their convenience, reducing the need to travel. Put it into your dream home today and experience the virtual tour.
Some other application areas are: Movies, Medical, Manufacturing, Courtrooms, Advertising, Mechanical Engineer, Digital Sculpting, Space etc.
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