FSBT Tech, A New Dawn
We stated our intentions to fully comply with all the regulation that governing the financial services in general. Part of this process involves getting the EMI and PI licenses. Our legal team is working tirelessly to ensure that we obtain these and any other vital licenses within the shortest time possible.
🚀 However, on a different note, we’ve shown how committed we are to you, our members. Since our inception, we have been keen on assuring that we uniquely meet all your financial service needs. This state of things explains the reason for constant innovation on our part.
🔮 A recent market survey about our brand showed eye-opening results. From the findings, it was apparent that old name, the brand name that we have been using so far, does not match what we stand for as a firm. Plus, there are a few other companies out there that are using the same as their brand names. Given that some of these companies have been operating in their respective industries for long, it follows that we may not have a smooth fight for the name. Therefore, we have decided to change our brand name.
However, abandoning a brand name that has been in use for such a long time is not as easy as it might look. Therefore, we decided to involve marketing specialists, in this process as we thought- and still do think — it was the right move. We decided to ask people who are not in the fintech industry, to hear their opinions to find our new brand name. We did consider every name suggestions to create the right message.
Today opens a new chapter, we are glad to announce that we do have a new name. Your bank is officially rebranding to FSBT Technologies, alternatively, FSBT Tech.
🤔 You may be asking yourself how we settled on this name. Well, it is necessary to point out a few essential things on the methodology that our team used to settle on this new brand name. After receiving lots of suggestions from customers and the public, our marketing team decided to sieve through the suggestions. We had already prepared a set of criteria that we intended to use when selecting the name.
One of the conditions was that the suggested name had to reflect the nature of our business. We are a new type of company that offers innovative financial services; therefore, we were keen on ensuring that the new name reflects this. We also had to ensure that the name contains some important letters including F, S, B, and T.
Interestingly, our marketing team came up with this new name because they believed that it reflects who we indeed are as an organization. FSBT Tech indicates that our focus is on building a platform of tools and other resources that other institutions can use to develop specific services for clients. Therefore, the name underscores our new business model of providing an enabling environment for other banks to offer financial services to consumers.
Moreover, FSBT Tech is unique from a legal and marketing standpoint. Whereas many other organizations, some of which are not even in the financial services industry, are using same name, our marketing and legal teams are yet to find a firm that uses this new brand name in full. Hence, we think that FSBT Tech is such a unique brand name that we can use to build out value proposition for you and other stakeholders.
📌 Finally, now that we have a new brand name, we are transitioning immediately. We are starting the process by changing the branding on our website and legal documents. Our teams are already working on the legal work of changing the business name. We hope that the conclusion of the process would not take long.
Welcome to FSBT Technologies.
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