Planning and running an effective design ideation workshop

Simon Coxon
Feb 22 · 14 min read

Planning the workshop

Defining goals

Participants

Booking meeting rooms

The Workshop Deck

Slide from a workshop deck for mapping of ‘Cold, Warm and Hot’ acquisitions.

Timing

Workshop agenda example:

Agenda

Rule setting

What you are doing (The Goal)

What you aren’t doing

Warm up exercise

Industry mash-ups example

Resources

Run through


Structure — Inspire | Diverge | Converge

A framework for workshops

Inspire

Empathy

Stimulus

Diverge

Diverging ideas with a flurry of Post-it notes

How might we?

Converge

Narrowing down ideas during a ‘Converge’ stage of a workshop

Storyboarding

Concepting ideas during a ‘Converge’ storyboard session.

Narrowing focus

Dot voting


At the end of the workshop

Capturing outputs

Debrief


Success story — Dynamic barriers

The most successful versions saw a 17% to 22% increase in conversion rate versus control.

The original storyboard for the ‘Dynamic barrier’
The live version of the ‘Dynamic barrier’

Wrap up

FT Product & Technology

A blog by the Financial Times Product & Technology department.

Simon Coxon

Written by

User Experience professional

FT Product & Technology

A blog by the Financial Times Product & Technology department.