Today, Fueled is excited to share that we’ve published a release candidate of our open-source dataLayer for BigCommerce, based upon the Google Analytics v4 eCommerce specification. What is a dataLayer? Why do I need one? dataLayers provide a uniformed way for tracking and attribution scripts, such as Segment’s Analytics.js framework or Google Analytics, to interact with data and events…

For subscription eCommerce brands, success is defined by an offer’s retention rate. Subscription offers that are “sticky” can recuperate steep customer acquisition costs and be highly profitable over time. They can justify significant marketing spend, penciling out for entrepreneurs and investors. But how do you optimize these offers for retention…

Customer Data Platforms (CDPs) have generated significant interest over the last few years. They’ve become the heartbeat powering modern growth and marketing teams across all industries, including the SaaS, eCommerce and mobile application markets. In the simplest of terms, CDPs aggregate constituent behavioral event data from various sources of engagement…