Sean Larkin·6 days agoFueled’s Go-To-Market Sales & MarTech StackLet’s Share Recipes — Ironically, in launching Fueled, a purpose-built Customer Data Platform for eCommerce marketers, the last thing I have time for as CEO is building out our GTM sales, customer engagement, and marketing automation tech stack. You’d think that after 15 years of working tirelessly as a technical growth marketer, and in…Go To Market6 min read
Sean Larkin·Dec 30, 2021Announcing the Release of an Open-Source dataLayer for BigCommerceToday, Fueled is excited to share that we’ve published a release candidate of our open-source dataLayer for BigCommerce, based upon the Google Analytics v4 eCommerce specification. What is a dataLayer? Why do I need one? dataLayers provide a uniformed way for tracking and attribution scripts, such as Segment’s Analytics.js framework or Google Analytics, to interact with data and events…Bigcommerce2 min read
Sean Larkin·Nov 28, 2021Why Subscription Brands Should Leverage a Customer Data PlatformFor subscription eCommerce brands, success is defined by an offer’s retention rate. Subscription offers that are “sticky” can recuperate steep customer acquisition costs and be highly profitable over time. They can justify significant marketing spend, penciling out for entrepreneurs and investors. But how do you optimize these offers for retention…Subscription E Commerce5 min read
Fueled·Nov 15, 2021SQL Traits — Segment Personas’ SuperpowerCustomer Data Platforms (CDPs) have generated significant interest over the last few years. They’ve become the heartbeat powering modern growth and marketing teams across all industries, including the SaaS, eCommerce and mobile application markets. In the simplest of terms, CDPs aggregate constituent behavioral event data from various sources of engagement…Segment4 min read