Rewrite The Script
Filming a New Social Narrative
Who I Am
I’m Fulcrum Creative’s videographer. Hailing from Cleveland, Ohio, I’m a huge fan of Pokémon GO and a reality television junkie. When it comes to my work though, and life in general, one of my biggest goals is to act as a voice for people of color, specifically black people — my people. As a filmmaker, that is often done by ensuring that we have representation in avenues of media. Growing up, we are often overlooked — or downright marginalized — into one very specific narrative. Through my work and presence in new spaces, I want to show the world that there is so much more to my people than many realize.
Why I Care
Growing up, the worlds on display in films like Sixteen Candles, and Ferris Bueller’s Day Off felt a million miles away compared to the likes of Juice, Boyz n the Hood and others like them. I wondered why Ice Cube and Cuba Gooding Jr.’s characters couldn’t live as carefree as Molly Ringwald and Matthew Broderick. When I asked my mom why, she just said, “That’s the way it is.” For me, that wasn’t a good enough answer.
Ever since I first picked up a camera, it’s been my goal to change this reality. To me, representing black joy, along with our struggle, is imperative to giving us a louder voice in the grand scheme of the world.
The further I advance in my career, the more I grow to believe that it is the artist’s responsibility to act as an advocate for the causes they believe in. With the talent we’ve been given, we are doing a huge disservice to ourselves and our world if we don’t stand up. My cause is my people.
Cameron Granger is a videographer at Fulcrum Creatives. He likes long PokémonGO filled walks on the beach and reality television.
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Let’s build a community of care, together.
Fulcrum Creatives is a Certified B Corporation (B Corp) creative studio in Columbus, Ohio, focused on creating, elevating and sustaining brands that care.
