Fake video tech to personalise video news
Media is becoming increasingly personalised, but only regarding text articles. When it comes to consuming news on TV and radio, people still sit in front of a TV 9 o’clock every night to watch the same news broadcasted to millions. Same goes for radio at 9 in the morning. Phones are now the channel through which people keep themselves informed and it is time to personalise news on TV and radio, which are magnitudes more entertaining compared to text, thus necessary as the attention span shortens and less articles are read through than ever.
The public sees fake video and text to speech tech as a dangerous tool used for political manipulation. We see them as an opportunity to personalise news broadcasted as video and audio. For clarity let’s just focus on video that would replace today’s television, running in the office 24h delivering live news. It’s not personalised. You’d have to keep an eye on it at least once an hour not to miss anything essential. The two aspects that Twitter has been taking care of. Regarding text, that is. Even if you did want to see the videos attached to the articles, it’d take you time and constant fiddling around in Twitter. Some goes for, say, Reddit.
Just like creating a fake video requires text input, the foundation here is text that is already personalised. For now, let’s say it’s done for us and come back to that later.
User experience rule states that users access whatever they need in 3 clicks or less. So here’s three :
- If it’s been, say, 3 hours since you’ve used the app then the article will be included if it was posted in the past 3 hours — default (no click). Unless, you choose to click 1, or 2 (up to 10) hours instead then the timeframe shall be one of your choosing
- Sometimes you’ve got a small window of 3 minutes to check your phone, sometimes it stretches to 3 hours. This helps us filter out just enough text, already catered to you, that would fill up that timespan. For this, each sentence or a pair of sentences that have to be stitched together… will have a priority measure. An automated way to decide what you would probably filter out as the 10 most important sentences out of 100, if you had to.
- Choosing one topic that you want an extreme coverage on. A default (no click) would be gathering articles for everything. Up to 5 topics that you’ve already helped pick out as your interests, that is, and that you can always change. Once the ‘one-topic’ coverage is done you can always start one on another topic. Which is why there’s no ‘choose 2 or 3’ option.
These are the 3 clicks (max), but if you keep 1 and 3 on default then it’s merely one.
Imagine choosing a celebrity as a broadcaster, from a soothing voice of Morgan Freeman to a sexy model like Emily Ratajkowski. Or why not both? There are enough content from them both out there, thus creating an ‘avatar’ wouldn’t be an issue. They would, of course, be paid for doing nothing but letting us use their personality.
And… your coverage is unique. Share it on social media for others to see not only what interests you, but to see it in a more entertaining way than ever before. Instead of sharing an article on Facebook and hoping 10 of your friends read it, at best… share a one minute clip from your coverage. There’s certainly a higher chance they’ll what it was and that it was from you.
Finally, advertising… which will be analogous to Spotify. There if you don’t pay. But finally, it is also personalised so in the middle of a coverage Sylvester Stallone (chosen by a female viewer) picks up a women’s fragrance… something he’d probably never do, but hilarious and would thus only raise his popularity. Again, with him actually doing none of it. Or have the product pop up at an appropriate moment… being associated with what’s being currently covered. Tom Cruise covering a hurricane destroying homes while promoting an insurance company, which is ironic due to his many film stunts.
I could go into more detail as to ideas for filtering out the text etc, but prefer to leave the concept wide ‘n open for now.
