Personalised influencers becoming streamers at events you can’t attend

Markus M. Milder
Full Random
Published in
2 min readDec 3, 2019

Social media and particularly its influencers should become even more personalised (calling them influencers is not really appropriate, let’s switch to ‘streamers’)…

in the sense that e.g. if there’s a conference that you cannot attend in person then atm it’s not realistic to rent a robot for it, as some have thought. rather streamer already attending the event could be the one streaming and recording it. and not only does the personalisation stop at merely attending the event but what does he do there, with whom he speaks and what questions he asks.

so e.g. if there are 100 people who cannot attend the conference with 1000 attendees then out of those 100 there are e.g. 5 clusters/types of streamer audiences. so you can search for an event and then see 5 streamers attending and see their content, what kind of people they are — could even be automated, that we put you together with the one that seems most similar to you. then you can rate the influencer and give him live (and post event) suggestions what to do.

from streamer’s perspective : if there perhaps is something that 15 out of your 20 live viewers want you to check/ask then probably you’ll grant their wish. we can also sort the wish list by popularity by someone suggesting a wish and others can give it an upvote.

main problem : question of payment and thus finding the first streamers/influencers. good news is that the solution would create a new market for ads, because in this case conferences would be promoting themselves not only to locals anymore but to all around the world who fit they specific target market. so if this here was a car conference then those 5 clusters could be those interested in 1)autonomous, 2)carbon footprint, 3) speed, 4) market size, 5) old-time (as a possible investment)…so as an autonomous car conference organizer you would be promoting your event only to the 1st type of attendee. so your promoting money would not be spent on all those 100 using our solution, but only to 20 -> increase ROI

marketplaces : applied to college lectures, clubs/nightlife events (to see how many ppl in a place)… what else?

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