A Simple Design Framework

Ginmann
Oct 28, 2018 · 3 min read
Photo by Brooke Lark (unsplash)

I may be wrong, but I’m not confused. — Ben Casnocha

This framework does not guarantee innovation or success. What it does is take the abstract mental process of ideation and adds guardrails by helping teams trace their thought process and move toward a clearly defined goal. It serves as a way for teams to assess the coherency and rationality of design ideas so that everyone is aligned, decisions are clear, and no efforts are wasted.

Full of Truth

Ginmann’s Design Portfolio and Written Words

Ginmann

Written by

Ginmann

Product Design Lead

Full of Truth

Ginmann’s Design Portfolio and Written Words