Product Storytelling

Ginmann
Ginmann
Jun 23 · 2 min read

Great experience design is…completely literary — a narrative of an outcome that is achieved through the design of a product or service. — Yazin Akkawi

It is deceptively easier to articulate the features you’d like your product to have, than it is to describe in simple terms what it is, who it’s for, and how it works. That narrative is what transforms an amalgam of technical deliverables into a genuine human experience.

I worked with a client who wanted to create a design “system” that translated every problem into “moments” along a timeline, and needed help articulating the idea further. I helped them articulate a five-step guideline for crafting the right narrative.

The next step is simply to start telling a story. It is immensely valuable to step outside of the business logic and detailed interactions to tell the story of what the person would actually do with the end solution.



Full of Truth

Ginmann’s Design Portfolio and Written Words

    Ginmann

    Written by

    Ginmann

    Product Design Lead

    Full of Truth

    Ginmann’s Design Portfolio and Written Words