Product Storytelling

Jun 23, 2019 · 2 min read

Great experience design is…completely literary — a narrative of an outcome that is achieved through the design of a product or service. — Yazin Akkawi

It is deceptively easier to articulate the features you’d like your product to have, than it is to describe in simple terms what it is, who it’s for, and how it works. That narrative is what transforms an amalgam of technical deliverables into a genuine human experience.

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A five-step guideline for creating stories in the “Moments” framework

Full of Truth

Ginmann manages a Design Studio in Boston, MA

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