Pitfalls of Buy Black/Black Capitalism

Democratically-controlled and community-owned businesses can serve needs and build community wealth sustainably.


During recent Kwanzaa celebrations there was a call for collective economics. “Ujamaa (Cooperative Economics): To build and maintain our own stores, shops, and other businesses and to profit from them together.” This was explained by many as a call to “Buy Black” with others accepting that it was a call for supporting “Black Capitalism.” I want to offer a critique of this understanding from the standpoint of what would be progressive and beneficial in a transformative way to the black community.

Marginal businesses tend to be small, hence more democratic, since the individual owners of the business are closer to and likely to have relationships with both the employees and the customers. As a business’s size and profits increase (often by increases in the number of employees and customers) the likelihood for greater wage disparity (loss of wage solidarity) and a more contemptuous relationship with the customer base (where customers are only seen as instruments to be utilized for increasing profits) increases.

Most black businesses are marginal and small (pdf). Therefore they are organically connected “of, by and for” the community — democratic. It is even likely that the small profits from marginal black businesses remain in the community. As they become larger and more successful this changes. More successful business people can afford to move to more affluent neighborhoods. They can purchase expensive items that are unlikely to profit other black businesses. They can take their surplus money and invest, looking for the highest returns for their money. They can easily seek new investors for their business in the capital markets and the identity of the business as “black” may change with a more diffuse set of owners.

Even in the case of those where the founders of the business are able to stay true to their initial community orientation after becoming more successful, there would be a strong attraction for the next generation, their children who would inherit the business to “cash out” and live a life much more comfortable than those who preceded them and had to struggle to build up the business.

So, Black Capitalism is progressive when it is small and struggling, but not so progressive when it succeeds. Given the racism connected with access to capital, black businesses that are not structured for community ownership tend to remain marginal and hence progressive, but clearly a dead-end road for those looking for transformative change.

One alternative would be black community businesses that are democratically owned by the community itself and serving community needs — a cooperative. Cooperatives have no incentive to buy or invest luxuriously outside of the community. Nor would there be an incentive to cash out. They can be structured so that any outside investment has a subordinated voice and is not allowed to subvert the mission of the business to serve community needs.

And importantly, the profit from the business stays in the community, either increasing the purchasing power of community members or better yet, forming the basis of additional new business development.

This is transformative. Let’s do it.


Ed Whitfield

Ed Whitfield is a social critic, writer and community activist who has lived in Greensboro since 1970. He is co-Managing Director of the Fund for Democratic Communities (F4DC).

F4DC, a Greensboro, North Carolina based private foundation, supports community-based initiatives and institutions that foster authentic democracy to make communities better places to live.