How to make an effective angel investor pitch

Elevator pitch:

The importance of an awesome elevator pitch should never be underestimated!! Quite possibly, the only takeaway when a person goes across your campaign on FundMyVenture is your elevator pitch! Some of the resources helping you in this endeavour can be found here, here and here. Your pitch may or may not contain a pitch video as well.

Pitch video:

Elevator pitch should be ideally followed by a pitch video! “It doesn’t have to be perfect, it just has to be you.” According to KickStarter, kickstarter projects with videos successfully funded at a much higher rate–50% with videos vs. 30% without against an overall average success rate of around 40%. Video is only part of the equation. The other parts include your own marketing efforts, rewards, and the project itself. But, the video is the first thing most people will see before they decide to back your project. And, depending on your brand, this may mean a video with high production values to engage and intrigue your audience. Resources for pitch videos can be found here. More info about pitch videos can be found on our blog here.

Business description:

Include a brief description about your business (details can be shared out later with investors on a 1–1 basis). Avoid using jargon, and always tailor your content keep the general investor in mind.

Overview of where your money is going to be spent:

Include a brief overview giving a very top level view of how you are going to use the money raised in this round to grow your business.

Expectations from investors:

Feel free to reach out to investors seeking advice, mentorship, help in making new connections apart from the money. Remember, an angel investor does not come with money alone, always try to utilize his/her expertise in taking your business to the next level.

In a nutshell

Checklist for an ideal pitch:

1. Create a superb elevator pitch including effective description of the work you are doing, and a pitch video (optional, but highly effective). Support your claims with a solid understanding and backing behind the numbers in the pitch.
2. Interesting bio’s for the leadership team, along with their social media links (especially LinkedIn profiles)
3. Information like existing board of directors, advisors (if any), any popular connection backing your startup.
4. Expectations from the investors (apart from money, interest in looking up for advisors, people with connections, etc)