User Experience (UX) Trends in 2019
User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users.
1. Frameless Experiences
With the release of the iPhone X and Samsung Galaxy S8, full-screen, frameless experiences have become the norm. Users expect apps to take advantage of this screen space and provide immersive, richer content experience, complete with high-quality visuals like photos or videos.
UX designers need to adapt to these user expectations while also maintaining comfortable and functional design.
2. Voice User Interfaces
More and more consumers are turning to Alexa, Siri, or Google Home to find information, control their day-to-day tasks, or simply to be entertained.
Voice UI offers a faster, easier and more delightful way of controlling computers and devices by allowing users to use a voice input. It has been predicted that about 50 per cent of all search engine queries will be voice-based.
3. Time Saving Design
Today’s most successful websites and apps provide much more than relevant information in an easy-to-consume format. They create an intuitive experience that reduces friction and saves user’s time. Time is of the essence for success in both mobile and desktop environments. Users want the products that help them reach their goal as fast as possible and time-saving designs are key in helping them with that. Time-saving design allows users to take a limited number of steps from the moment they install an app/visit a site until the moment they take an action.
4. Better Personalization
Personalization strategies as a relationship or ‘contract’ established between the company and the website visitor.
Personalization not only saves time but allows businesses to increase their sales. That’s why brands are moving away from one-for-all experiences in favor of personalization in UX. It became possible with the help of user data and modern technologies such as AI or machine learning. In other words, the modern user experience trends are based on the needs and preferences of users themselves.
5. Thumb Friendly Experience (authentication trends)
Authentication by means of a fingerprint is already kind of a standard for mobile applications. However, in 2018–19 this trend will be ‘renewed’ by technologies similar to Apple’s Face ID or other biometric means of authentication. This way, some services may refuse from asking its users to create a password and use their biometric data instead. Of course, only in case a user’s device support this technology.Effortless authentication means are becoming a common thing for users and one of the new trends in UX design. So, companies will reconsider the UI design of authentication and probably the process itself.
Published by Dinesh Kumar