Experience the world

The rise of the experience economy in travelling

Anja Vidrih
Nov 8, 2018 · 6 min read

“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.” (Eleanor Roosevelt)

Why do we travel?

While the answer probably lies somewhere in between, it appears that travelling is becoming, more and more so, a highly experiential activity, aiming to bring a fresh perspective on the world and its cultures alongside providing a number of fun-loving and fulfilling experiences that should, to top it all of, be highly personalized and interactive.

To paint a picture, let’s look at how the hotel chain Mariott is winning at experiential travel by providing people with long lasting and astonishing personalized experiences with the help of guests’ social media. In one of their memorable quests, they saw a couple which was staying at their hotel post their engagement announcement on Instagram, so the hotel sent a bottle of champagne to their room. What an incredible way to top their already unforgettable experience.

How Millennials are changing travel

If you belong to the large generation of current travel trendsetters — the experience-obsessed Millennials, your dreamy getaway probably looks something like this:

You embark on an off-the-beaten-path travel escapade that enables you a valuable insight into the lives of the locals living there. You sleep at sharing local-owned accommodations, establish meaningful new connections with locals as well as fellow travellers, visit the most quirky sights and eat at the most unique restaurants. You plan your entire experience on-the-go, enabling you to be completely open and spontaneous, simply following your current aspirations and desires.

As studies show, today’s wanderlusts prefer as exciting, thrilling and unpredictable off-the-beaten-path travel adventures as possible. To support words with some more figures:

  • An Airbnb study found that over 80% of millennials seek unique travel experiences.
  • According to Airbnb, 75% or more of millennials surveyed in each country say they prefer to create their own itinerary.
  • A Topdeck Travel survey showed that 86% of Millennials travel to experience a new culture.
  • According to Groups Today, 78% of Gen Z opt for off-the-beaten-path locations and rely on recommendations from locals

If once, taking a travel vacation meant going to a popular tourist destination abroad and visiting all the must-see attractions there, the current travel game has done a complete 180 — nowadays, more and more travellers seek the most authentic and off-the-beaten-path experiences that will offer them a unique insight into the local living and help them on their self-discovery path.

To turn your dreamy travel venture into a reality, Futourist is to bring you the ultimate off-the-beaten-path travel experience wherever you are, customized to perfectly fit your characteristics, interests and needs.

Since experiences have clearly become the holy grail of today’s travellers, the Futourist app will be equipped with the “experiences” category, aimed to provide you with only the most unique, authentic and local-oriented nearby experiences. To top that off, customized travel guides — Travel Outfits will include an interactive story, equipped with a refreshing list of ideas on how to spend an ideal day in the visited city, created to perfectly fit you whether you are a thrill-seeker, a nature lover, a hopeless romantic, or just about anything else.

10 most unique world travel experiences

1. Ithaa Undersea Restaurant, Maldives

Photo source: Orange smile

2. Volcano Boarding, Nicaragua

Photo source: Volcanoboard.com

3. Giraffe Manor, Kenya

Photo source: The Blonde Abroad

4. Devil Island Prison Restaurant, China

Photo source: Dailyhunt

5. Restaurant De Kas, Netherlands

Photo source: Hello Amsterdam

6. Palacio de Sal, Bolivia

Photo source: Gallivant

7. SafeHouse Restaurant, Wisconsin

Photo source: Wander the map

8. Hotel Kakslauttanen, Finland

Photo source: Kakslauttanen Arctic Resort

9. The Elbow Room, Vancouver

Photo source: Yellow pages

10. Freemont Street Experience, Las Vegas

Photo source: Vegas experience

Experiential travel has become a raising trend in the travel industry over the past few years. Taking the travelling game to a completely new level, the implementation of experience economy in the Futourist platform will bring you a world of unforgettable experiences, provided with instant personalized nearby recommendations for countless unique, authentic and extraordinary activities that will satisfy the deepest cravings of even the most demanding globetrotters.

Are you ready for the trip of your lifetime? 🌎

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