It’s written in the stars
How Futourist will revolutionize the current reviewing system
In a world filled with endless decisions on where to go and what to do, reviews help us make choices easier, faster and smarter, which is why it’s not surprising to see that they keep gaining on their power, playing the most important part in the decision process of more and more travellers and other experience-seekers as they are planning their next adventure. In fact, 84% of people trust online reviews as much as personal recommendations and a staggering 92% of users will use a local business if it has at least a 4-star rating. Having such a powerful influence, reviews are shaping the way how we see things on a daily basis. But despite already being as powerful as they are, reviews still hold a lot of untapped potential, waiting to be used for the gain of users, as well as businesses — and Futourist is here to discover and unveil this hidden potential. So, what is the first blockchain travel review platform bringing to the current reviewing system?
If content is king, video takes the crown
By 2020, online videos will make up more than 80% of all consumer internet traffic. People love watching videos as they are interactive, fun, interesting and have the incredible ability of providing the most information possible in the shortest time possible. What is even better, video reviews are the most transparent and thus trustworthy out of all other forms of content and add tremendous value to people’s experiences as customers. Recognizing the remarkable unused potential of the video content, Futourist is making the much needed change to the current reviewing, implementing video reviews as the ultimate way for users to share a taste of their experience with others.
Just think for a second about what would for example make a bigger influence on you as you are deciding on a place to go grab a bite: reading a long plain text about a user’s experience from a year ago or watching a live video of the place’s ambient and the served food? Most of us being as visual creatures as we are, it’s safe to say that the majority of us would be much more convinced by the lively and captivating video version of the reviews in question. To let the numbers speak for themselves: 81% of people have been convinced to buy a product or service by watching a video of a product or service in question.
The perfect symbiosis between users and businesses
Reviews are just as beneficial for today’s world consumers as they are for the reviewed businesses — a study showed that consumers are likely to spend up to 31% more on a business with top reviews. But if up until now, reviews were mostly a one sided-conversation of users plainly commenting on the quality of service, with the launch of Futourist, reviewing will become a fulfilling and interesting interaction between businesses and users, where users will not just be able to exchange valuable impressions about their businesses through video, providing them with powerful free advertising, but also engage with businesses about their wants and needs, giving them information about possible business improvements which will ensure a that much better user experience and thus immensely better the success of the businesses — point in case, every one star increase in Yelp rating means a 5 to 9% increase in business revenue.
A platform that keeps on giving
It’s time for another walk in the Futourist wonderland: You are wandering through the streets of a beautiful European city, enjoying its unique architecture and the lively atmosphere of the surrounding cafes and restaurants. You decide to join in on this enticing atmosphere and enjoy a cup of coffee in one of the nearby cafes. Wanting to share this amazing experience with others and inviting them to join in on this relaxing vibe, you decide to create a video review capturing the atmosphere alongside your beautifully served coffee on film, and share it on the Futourist platform. Just a few hours later, you get a notification saying that you have received a payment for your previously shared video review. Since your review inspired many on their quest for an exciting new experience, you received a number of upvotes, making the prize of your review that much bigger. Happy as a clam, you decide to start your day by spending some of your reward on relaxing with a freshly squeezed juice and a croissant, and again share a taste of your enjoyable experience with others. Not long after, you are once again pleasantly surprised to receive yet another, even bigger reward for your shared reviews. Time to celebrate your triumph with a free cocktail? Or maybe indulge in a free lunch at a restaurant you always wanted to try out? It goes without saying, Futourist is a platform that simply keeps on giving ;)
By providing instant interactive video content, tracking tourism in real time and opening up a world of new possibilities to all experience hunters, Futourist will become the go-to platform for peer-to-peer recommendations on where to go and what to do when travelling the world, going on a weekend getaway or simply spicing up your casual everyday lives. To top that, Futourist platform will also revolutionize the way businesses, as well as users are interacting with each other, providing them both with a number of incredible features, valuable information and a top-tier experience.
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