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Why online personalization matters
We all want to live in a world where all our needs are met, all our wishes are fulfilled and all our desires are catered to.
A world where the only content we see is the one that we are actually interested to consume.
A world where every place we visit serves drinks and food according to our preferences.
A world where our every experience is a fulfilment of our deepest yearnings.
If once this picture-perfect world was only a dreamy fantasy, it is now slowly turning into a mind-blowing reality. Relevant and meaningful experiences, tailored perfectly for each and every one of us, have never been of closer reach, all due to the rise of personalization.
The power of me
From endless social media content to countless advertisements, we live in a world bombarding us with infinite information every step of our way. Due to this information overload, more and more people are craving to find a way to clear out all the content noise while consuming only relevant content — and here is where the magic of personalization comes to play; with the rise of user-tailored content, each individual can be presented with nothing more and nothing less but the exact information they are looking for, extensively reducing the current information overload and providing users with a much more seamless and effortless experience.
Recognizing the astonishing benefits of personalization, more and more users are seeing it as an imperative part of their engagement with businesses, which apparently still have to step up their game — a study showed that while about 77% of consumers expect businesses to deliver a highly personalized experience, only 23% of them found their experience to be as personalized as they wanted it to be.
What you want, when you want it
The greatest power of personalization is to provide people with tailored experiences that match their interests, complement their characteristics and significantly better their lives. Personalization means recognizing users’ wants without needing them to express them out loud. Tailoring the user’s experience to perfectly fit each specific individual from the moment it begins, personalization has to take place throughout the entire user’s journey, from inspiring user’s choices to delivering a top-tier end-to-end experience.
Done right, personalization does not only enhance people’s lives but also strengthens customer relations, greatly increases engagement and enables businesses to connect with their customers on a much more meaningful level, all due to the customers feeling like their individuality is being valued, their voices being heard and their wants and needs taken into consideration.
The more you give, the more you get
To ensure a truly personalized experience, a data-driven approach is necessary to provide a valuable insight into what each individual wants. Even though more and more users, especially Millennials and Gen Zers, are willing to provide personal data in order to receive the best possible experience, it is of vital importance to ensure each individual a complete transparency regarding data collection, building immediate trust by empowering users to decide how much of their data they want to share and how can it be used to enrich their experience.
Businesses need to find the perfect balance between the amount of personal information they need from their users in order to better understand them and the extent to which they are able to provide them with more meaningful, tailored experiences. A study showed that 80% of consumers are positively influenced into sharing personal data with companies when they receive data-enabled benefits.
The Futourist platform will act as an ultimate intermediary between users and businesses, providing a highly personalized and seamless experience for users by giving them the exact information they need at the exactly right time while ensuring them complete transparency and data protection, and on the other side, helping businesses attract the right customers to their place and gain valuable insight into customers’ wants and needs, enabling them to improve their business, deliver the best possible on-property user experience and greatly boost their profits.
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